How Casey Boardman of Bentley Automotive Group Has Built a Multi-Location Industry Leader

[00:00:00] Andrew: The first day I started training, I was like, holy

[00:00:07] Andrew: shit, I have to run a marathon after I do a two and a half mile run and 120 mile bike ride. What? And so I gased myself out the first day and I, kind of felt down cause I was like, oh my gosh, that's gonna be so hard.

[00:00:15] Andrew: And the next day I'm like, dude, meet yourself where you're at except that you're nowhere close to that. , but show up every day and you will get from A to M or A to Z, right?

[00:00:27] Andrew: Welcome everybody to the Rising Leader Podcast. I am excited about this conversation.

[00:00:33] Andrew: This is is a good one here because Andrew and I have known each other for, you know, just looking at the years. been, I think seven years that we've known each other in different types of Wow. Seventies, really, I wanna give a, good background to our listeners on, who you are besides being a longtime friend, Knowing you for the past seven-ish years. we met initially at Outreach when it was a very small startup. You joined even before I did. And while you were there, Andrew, you were in product, you were in customer success, you were a solution consultant, you were an account executive, you were a growth account executive.

[00:01:09] Andrew: the better question is not what did you do there? It's what did you not. While you're outreach , and I love that. Okay, cool. it's cool to have witnessed your path too, right? You're the founder of Brand 30, which has helped, thousands of professionals from across the entire world, including myself, better develop their brand, master how to develop content for LinkedIn, other ways and beyond.

[00:01:34] Andrew: You're in the process of building the next unicorn within the sales and the marketing world, which I love that just like ran that out there. Yeah, I'm excited to, to maybe dive into that here, just around how to disperse content creation, not to just be within marketing sales, but across the entire company.

[00:01:50] Andrew: And I love what you're saying. Content led growth. I think that is like, just classic you being a visionary. And on a personal note you just had a kid eight months ago you were a two time Ironman and I think it was pretty recent, but you lived down in Austin and you and myself went out to dinner, had some delicious barbecue with your wife Annie.

[00:02:13] Andrew: Oof, It was crush man. , it was wonderful. Yeah. you made my mouth water. Not because all the amazing things you just said about me, which I sound way cooler when you say it than I really am y'all. But because I just imagined that beef Fri and that amazing mac and cheese that we had at Terry Blacks, which by far is the best barbecue in Austin, Texas, for those that are curious.

[00:02:33] Andrew: So Terry Blacks, Franklin's, eh, Good, but nothing like Terry Blacks and I'm gonna have people coming after me canceling me cuz of saying that. But it's all good. Not the first time, but what I did is I see you have a mic and I also was like, yo, we're doing mics. Like if we're getting that serious, I had to pull mine up, so got the mic.

[00:02:52] Andrew: Hopefully it sounds better and or pretty good. And I'm not like totally muted talking to myself, you're like a crush, man. There's something about having a mic. And for all of the listeners, I would highly suggest getting a podcast mic, even if you are not a podcaster, especially if you're in sales or if you're in , it just adds a certain.

[00:03:09] Andrew: Tonality to your voice. And also when you have a mic that's right next to you, you're like, I'm professional as shit here. , . Yeah. You're like, you honestly. Yeah. You feel more legit. And like if you're doing video stuff, you, when you have a mic, people are like, you should listen to this guy or gal, let's go back to what you were saying.

[00:03:26] Andrew: I think it was funny is like, what did I not do at outreach? Which is, people think I'm a psycho cuz they're like, dude, you wanted to do all these different things and why did you, did you just stick in one place or another place? And you know what's funny? I actually sat next to Manny when I first c e o of outreach when I first joined.

[00:03:42] Andrew: And I remember telling him like, I'm gonna do everything I can at this. And so just, I'm gonna let you know straight right now. And this was like the first month I was there. you know, going into it, just knew I do have A D H D in the sense of I do have it.

[00:03:55] Andrew: So I like learning. I like learning quickly. And then, you know, I get bored easily. So once I kind of figure something out, I'm like, all right, what's next? And so, you know, that kind of contributed to that along with. Knowing that I wanted to build a unicorn myself, as you mentioned, right? And in doing that, I needed to know all the pieces or all the Legos that come together to build something great.

[00:04:15] Andrew: And I had that opportunity, so why not do it? Right? And so how did I come up with this? I still have a mentor who was friends with Dick Costello, who was the, one of the, xeo o of Twitter, actually, like a while ago. you know, my mentor's name is Matt Chop, and I worked with him back in the day and, I told him, I was like, or I asked him, I was like, you know, what did Dick Costella teach you that has always like, stuck with you?

[00:04:35] Andrew: Because your buddies, you started a company with him before he was at Twitter and they sold it to Google. , et cetera. Anyways, they're bad asses, right? that's the moral. But I asked him like, what did he teach you that's always stuck with you? And he's like, he taught me that great leaders are like a T shape.

[00:04:49] Andrew: And I go, okay, what's that mean? He's like, they're extremely good at one thing and above average had a lot of other things, right? And I said, holy shit. and how my mind works as a superpower? kind of like wanting to be all over the place, like hyperactive, like wanting, just super eager to learn how do I do that?

[00:05:06] Andrew: And so that's the approach. This was before outreach, so that was kind of something that stuck with me and was like, okay, amazing. I'm gonna be good at this one thing. Then I'm gonna be above average at everything else. So going into outreach, I was like, I'm gonna learn these things. I'm gonna get good at them.

[00:05:19] Andrew: I'm gonna be a top performer in all of them, but I'm still gonna stick to what I love to do best and what I'm best at, which is actually building product, I believe it or not, building new products, right. that was really my goal. really, I still believe that till.

[00:05:32] Andrew: it's pretty impressive. I mean, to see your background, I mean, for me personally, like I focus primarily within the sales world, right? I was an account executive, ever until I became a sales manager. And I've worked my way up through different types of sales leadership capacities and, you know, now I'm, founder of Allovance and doing that with him.

[00:05:50] Andrew: But my specific focus was always on sales. So, take me back. to when you initially started, when even maybe at Outreach before Outreach, did you always know that you wanted to be a founder, that you wanted to start a company, that you wanted to do what you're doing? I mean, you're already today.

[00:06:10] Andrew: Impacting thousands of people. You already have impacted thousands people with your product, with brand 30, and you're just doing that at another level. Where did all of this come from? I guess you can say, oh no, that's great question. I'll give you the real breakdown, which very, grateful for how I grew up.

[00:06:27] Andrew: So, . it was nurture, right? It wasn't nature, it was just nurture how it was nurtured. And the way I was nurtured is I grew up in the projects of Los Angeles to a single mom that came, immigrated the US from Mexico. So in that, I grew up in a place, you know, that was very diverse.

[00:06:43] Andrew: I grew up in a Mexican culture, but I looked, light skinned and I was the only white looking kid in my neighborhood. I was the odd person now, right? And in doing that, to get out of that situation I had a single mom and so. . she did is, you know, she lost her job eventually.

[00:06:57] Andrew: Cause I had a asthma attack. I was in the hospital. She couldn't keep her job when I was a kid. And she said, fuck this, I'm tired of this. I'm gonna go start my own business. I have all the contacts. I can do this on my own. It happened to be at an x-ray lab, right? She was just an x-ray tech. So she goes, she starts an X-ray lab, her own.

[00:07:12] Andrew: and at a necessity. she would wake up at three in the morning, go to the office, I'd sleep on her couch in the waiting room of her new X-ray lab until, you know, 7:00 AM hit. When she'd take me to school, I'd come back and that was actually her receptionist. and I would literally answer the phone before I hit puberty.

[00:07:29] Andrew: I would answer the phones. And like, that was the running joke that like my mom had her son who hadn't even hit puberty working, you know? So I think that instilled in me I've always been doing sales per se, right? Like, I've always been doing that. That's just kind of all I know. I would help her do that.

[00:07:45] Andrew: I've kind of seen what, saw what she had to do in order to make it for herself, provide for me, put food on the table, And then through that I started my first little business, which was, we'd go to Costco and I'd buy cases of soda and I'd sell them to dentist offices. Believe it or not.

[00:08:00] Andrew: Like you would never think that would work, right? It's like so nice to Eskimos. I'd sell a bunch of soda, Coca-Cola to dentist offices and they'd eat it up and I would actually like, make it good money on it at like 11 or 12 years old. So I always had that, kind of knack. And then from that, that's one thing that I would say in the way I was nurtured.

[00:08:16] Andrew: The other thing is like, I grew up kind of experiencing problems and always wanting to fix them, right? And so I'll give you an example. Like I grew up also skateboarding in our little town outside of la we would get tickets from the.

[00:08:29] Andrew: At like 12 years old, or 13 or 14 years old, and I'd get like, I'd have to come home and be like, mom, I got a freaking ticket. she was like, what the, just for skateboarding? And one day I got my friends together at 14 and I had hit puberty at this point by the way. And I said, you know what?

[00:08:43] Andrew: Fuck

[00:08:47] Andrew: this. We need our own skate park in the city. Cuz we didn't even have a skate park, so we had to skate. Around the city and there was no skate park. So it's like, you're gonna give us tickets. what are we supposed to do? Like this is what we like to do. And so I got my friends together and we actually started a nonprofit, you know, at 14.

[00:08:58] Andrew: Got together, got the city rallying around us, you know, front page of the newspaper or the sun or whatever. And we started an organization, raised. Like a couple hundred thousand dollars to build a skate park for the city, right. At 14 years old. So I was like, we're gonna solve this and we're gonna get it.

[00:09:11] Andrew: It took a lot longer than expected, but now the city has a skate park that we essentially, we're the catalyst for that. And you're at Catalyst working. Ha ha. But yeah, we were the catalyst for that. So Yeah, like going back, I've just always had the knack for like seeing a problem and being very passionate about being like, this needs to get solved.

[00:09:29] Andrew: I just want to help solve it. That's really where it stems from. And yes, I like money, of course, You know, there's the saying of like money doesn't make you happy, but it's, a different situation. if you've ever been in a situation living paycheck to paycheck, like it actually does make you happy.

[00:09:44] Andrew: if you've ever lived in a situation like that it's definitely very helpful. To a certain extent, I would say, of course. But yeah, man, that's kind. My background, where I come from. So going back to outreach, why I joined there is I saw a problem before that I'd been living in South America with my best friend, Armand.

[00:10:00] Andrew: I call him Mondo. And I studied electrical engineering, computer engineering, and there's this problem of Communities, I noticed couldn't get solar powered. I engineered this new way to basically create smaller solar systems and implement them in impoverished communities.

[00:10:14] Andrew: Right. Or communities that didn't have any electricity. So we were gonna do this in Chile because I was like, dude, why can't people have power? we need to get that done. In doing that, I was trying to sell to the government to keep the lights on. I was selling commercial solar stuff to big buildings in Chile in a different language, right?

[00:10:30] Andrew: Luckily, I speak Spanish, but a different, completely different culture. And it was fun. But what I noticed in that process was this sales process, like how sales is done sucks. you copy and print a bunch of emails that needs to be automated. This could be done way better. So long story short, came back from Chile and I was like, A friend told me, Hey these guys, I told 'em about the problem.

[00:10:49] Andrew: I was like, I wanna solve this. And they were like, Hey, there's this company named Outreach that's doing exactly that. So I hit up Andrew Kinser, one of the founders, and he was like, yeah, let's chat. And then from there that was it. So it's always been problem centric kind of my life. of the things I think you do that many people cannot, or at least many people say, Wow, that's a very big thing to take on.

[00:11:11] Andrew: Just like, you know, whether it's making a skate park, whether it's being down in South America, whether, starting your stealth startup right now. going from the zero to one stage. I love what you said. You have always been passionate about it, and that's been the fire, that's been the drive that's actually inspired you to take on that next step.

[00:11:32] Andrew: You know, this podcast is called The Rising Leader Podcast, and you have had to be a leader as you've done whatever it is that you've done. Whether it be in a one man type of show, or whether it's been within a larger company. How do you go from that zero. To one, and then take it beyond stage. Right?

[00:11:51] Andrew: Because like it's crazy with you. I'm seeing you posting stuff consistently online. I'm consistently getting marketing emails from you. I'm consistently seeing new work workbooks or workshops that you are doing. I'm consistently seeing you, putting out different types of products, whether it be with Mark Kok, whether it be with other people.

[00:12:12] Andrew: It's like, You can take something across the entire stage. What have you learned in that process? Do you now have a framework even that you deploy and say, oh, I want to get this done. Here's my playbook. Yeah. That's a great question and I love starting stuff. Like I'll start there. I love the process, so that's my hobby. when people ask, what's your hobby? I'm like, starting new things. or like building something new, I love that. Like I've learned to love it. I've always been a builder. stems from curiosity, but if I had a framework for it, I would say like someone came up with this, I can't take credit for this, but I will say this is kind of how I've molded it into my own life.

[00:12:52] Andrew: It's called like the a, b Z framework, right? Not a B abc, A B, Z. I like to think. All right, I'm here, which is, I have nothing. Sam, starting something to you. I have nothing. what's Z and point Z is like, it's successful. You're seeing marketing emails, we're making sales, and we're doing all that.

[00:13:08] Andrew: And a lot of people wanna say, I wanna go from A to Z in the fastest way possible. And then what happens is they get let down because they're like, oh my god, there's a lot in between to get to A to Z. So for me, what I focus is I just focus on how do I go from A to B? that's it. How do I do the first?

[00:13:25] Andrew: What's the. important. One thing I need to do that's gonna basically take this from, what's the 20% I need to do to get 80% of the results? And I focus on that one thing, That is it. Because that one thing typically is something that's not that difficult to do, and then when you go from A to B and you get to B, you're like, okay, what's b2c?

[00:13:44] Andrew: And so it's almost like this Lego process, and that's the way I think about it because if you go and you're like, oh, I need to get to Z instantly, and you're like, holy shit, it seems so far away. That's because it is. Right? And so people get discouraged. Going back to your consistency thing, I think my A to B for like this new thing.

[00:14:02] Andrew: I started with Mark Costello, digital sales collective. . Okay. Let's put together the first course. I know how to do that. That's what I know how to do. Right? Like let's get you recording stuff on slides. That's not the hard to do, Okay. You can do that. Mark. What's b2c? I need to create a website for that to host it and take payments.

[00:14:21] Andrew: Okay. Boom. Let's do that. Now that we have that, how do we get people coming back to buy this course? , we need to get in front of. a lot because they don't just buy on the first time. So let's create a newsletter where we give value every single day. We know how to do that. That's easy.

[00:14:34] Andrew: Okay, boom, let's do that. I think of it like that in pieces versus all this crazy shit

[00:14:40] Andrew: that has to get done and, oh my God, I gotta do this. That, that, that focus on one thing at a time. What's the next thing? And then once you get that down, once you get a consistent, then you move on from going to C to D, D to E, E to F, right?

[00:14:53] Andrew: People think you have to do it all in one, you don't. And if you do, you're gonna get discouraged. So that is literally it. It's like I had an Ironman coach and he said every time I'd show up to a hard workout on a Saturday and I'd start, I had a watch right. Apple Watch. So he knows when I start my workouts.

[00:15:09] Andrew: Yeah, that's crazy. Like major accountability. And he would text me and say, congratulations, you showed up today. That's the hardest part. Amazing. and that's, the showing up part is the A to B as cliche as it is, it's like, what's the first thing to do? I show up in Ironman training.

[00:15:23] Andrew: That's it. That's the first thing. When you wanna go on a run in the morning, no one wants to start running in the morning. If you do, lying to yourself or everyone else. But once you get five minutes into that run, you start to love it, right? Your side say, this isn't so bad. And really you're like, this isn't that bad.

[00:15:38] Andrew: I'm just putting one foot in front of the other. The hardest part was getting the habit of starting to do the run. Putting on the shoes. Yes. Putting on that. So that is essentially kind of how I think about this stuff. you're, what you're speaking to right there, which I really resonate with is the momentum.

[00:15:52] Andrew: Like I just, you know, ran the New York Marathon and I, trained for about four, maybe five months and had a very specific process. I had an app that told me how much to run every single day. And when I initially started, I've always run, but I hadn't run at that capacity. And initially when I started running an eight miles, nine miles, 10 miles, I was these are getting long.

[00:16:11] Andrew: And then about a month and a half in, I'd have a long run coming up on the weekend and it was like, let's say a 13 mile. . All of a sudden I trained myself to be like, Ooh, I've been liking these. Like , I'm looking forward to them. All of a sudden, and I don't even know when that actually switched, like when the flip happened, where me saying like, oh man, I got a big long run to now.

[00:16:32] Andrew: Oh man. I'm starting to like, feel good on my runs, but actually eight miles. I'm like, Ooh, I've got this vibe going. I've got this pace going. I can't wait to keep going. And I think that's what you're speaking to. Once you go from A to B and then B to C, and then C to D, all of a sudden you're at like G like, we've been, coming from a very long way.

[00:16:53] Andrew: Yeah. And now I cannot wait to get to that next step. And it's that momentum, that push that you flipped in yourself. Yeah. Exactly. it's that quote like, people underestimate what they can do in a year, but overestimate what they can do like in a day or whatever. Right. it's true. And it's like the thing I also really came up with in, training for Iron Mans and just like mental toughness is like you have to meet yourself where you are.

[00:17:18] Andrew: you know how we say meet people where they're at? Well, you have to learn to meet yourself where you are at. So, I was 30 pounds overweight back in May. I was having a baby soon and I was like, , I don't wanna be overweight for like my son. Like I want to be the best dad and human being and show and be just the fittest and be a good example for my son.

[00:17:39] Andrew: I was like, I'm gonna sign up for one of the hardest things you can do, which is nightmare man. And I have four months to train. Well, guess what? The first day I started training, I was like, holy

[00:17:53] Andrew: shit, I have to run a marathon after I do a two and a half mile run and 120 mile bike ride. What? And so I gased myself out the first day and I, kind of felt down cause I was like, oh my gosh, that's gonna be so hard.

[00:18:01] Andrew: And the next day I'm like, dude, meet yourself where you're at except that you're nowhere close to that. , but show up every day and you will get from A to M or A to Z, right? That, point. But focus on going back to this focus on getting just a, A to B today, right? Which was running five miles and accepting that's where you're at today, right?

[00:18:21] Andrew: And meeting yourself where you're at. And it's a mindset thing, right? And so I think that as well has been kind of helpful to push through all this. Going back to just thinking what's the next step? Right. I love that man. I love that so much. So you're now on, I don't know how many companies or products,

[00:18:43] Andrew: You have done this A to B to Z storyline a few times and are continually iterating on it. Yeah. You know, you're starting this company here again. , and I guess I wanna know is like, why that you are doing all of this? you could easily do something that makes you a shit

[00:19:08] Andrew: ton of money, but you have a very unique flavor, which comes with content, which comes with creativity, which it's fun.

[00:19:11] Andrew: one of the things I love about you is, you are completely. Authentic and vulnerable in every video or content shares like, man, that sounds a lot like Angie Muer, because that's truly who Andrew is. And you're helping others do that. So I guess as you're doing all these projects, is there a why or like a guiding light that you are trying to be working towards it?

[00:19:32] Andrew: Say, this is what I'm trying to do with my. Yeah, my why is stems from where I started, right? Like, Growing up in the projects, I never want to be poor again. . Like, that's my why. And it's my why, just because that's it. I don't wanna ever be poor again. I wanna start something great and I want to be able to kind of cheesy as this is gonna sound, I wanna build a great company that people are stoked to come by every day.

[00:19:58] Andrew: That pushes the limits of what people think a great company. And that's my goal, right? And so in doing that, we don't need to be the sexiest unicorn and I don't need to be on the Forbes 40 under 40. I don't need to do any of that. But what I do want is I want to build something where people can come to every day and be like,

[00:20:19] Andrew: this was started from scratch. and I love showing up to this every day. And so that's really my why. And then of course, along with that, I think is gonna come, with a lot of money. Like, yes, I wanna make a lot of money. With a lot of money comes leverage. Not leverage.

[00:20:32] Andrew: I'm not into Lamborghini. I'm not into nice car. I drive a Volkswagen Tiguan man, and my wife and I share a car that's not why I want the money. I want the money for leverage. So when I see a problem I want to solve, I can do it. And I don't have any reason or setback that I cannot.

[00:20:49] Andrew: Right? And so right now, if I see a problem that takes a shit

[00:20:55] Andrew: ton of capital, I can't do that cuz I don't have the capital at my disposal. But I'm trying to get to that point where if I see a problem, I can go conquer. , right. That I'm passionate about. And that's why I want to get, build something great, to get the leverage, to be able to continue on this journey of like seeing, fixing things that I think need fixing.

[00:21:11] Andrew: And that's, my journey, So, you know, I think in every, you know, you mentioned you have a lot of things going on. Yes. I won't start anything unless it adds to my fly. And what's the flywheel? My flywheel is essentially guiding this new company I'm starting, which is distribute, right everything, the newsletter, so I print emails so that I can push people to distribute when it's out.

[00:21:34] Andrew: Brand 30 is gonna be for. Helping the brand. Third Community digital sales collective is basically helping set sellers become better sellers, founders become better founders, et cetera. This product's gonna help all of them. So all of this is part of the flywheel, right?

[00:21:48] Andrew: And so For example, I want my mom to do a Mexican cooking show on YouTube, cuz I think she'd fucking

[00:21:54] Andrew: crush it. Cuz she makes the best Mexican food around like no question ends out, ifs, ands butts, whatever, But I'm not gonna really do that right now and help her do that yet. because it doesn't add to the current flywheel, right.

[00:22:06] Andrew: Of distribute. So I have a lot of things I don't want to go do, but I say no to a lot of ideas. I know I can start and I know I can crush it cuz I need to stay focused. It seems like I might be unfocused. Which some of these kind of take me off track in a way. But long term they're gonna add to the flywheel distribute.

[00:22:21] Andrew: that's For people that are starting new things, I'm all about focus on one thing and do it right, versus focus 10 things and half have some. But if these things you're focused on is all adding that one flywheel, then great. That's why you see some of these people that are killer, like Elon, Elon Musk is huge anomaly, obviously, but like some of these people that invest money in startups, but also work at a startup that also do things on the side, right?

[00:22:43] Andrew: Like they're all doing this stuff. You're doing this podcast, you're working at Catalyst to fund your, way of, building out allovance. so as long as it adds to the flywheel, it's okay, Is the way I think. Well, I think it's powerful because, you know, you said it well of it gives you the power to say no.

[00:22:59] Andrew: I even compare it to when we are outreach. So just a little background too. When I was an account executive, Andrew was a solution consultant, and so we would work on deals together. Actually, my first deal I closed at Outreach was because Andrew Newborn was my solution consultant and fully crushed that deal for me, But I still remember, I relate it even to how you give a demo, right? Yeah. When you are showing the demonstration of a platform, like I could show you, look at this cool thing. How about this thing? What about this? and if they don't all add up and they're just like random cool parts of your platform, it comes across as confusing.

[00:23:29] Andrew: Yeah. It comes across like what's the story? What are you actually trying to get me to drive towards? But if you have a demo and you say like, here's the three themes that we're trying to do here to solve this key problem right here and throughout the demo, I'm gonna have a storyline that's consistently driving through those three themes to the goal.

[00:23:48] Andrew: it makes it way more comprehensible. It makes it way more digestible. So when I think of you and I think of what you're doing in all your different things, I know it's all going towards that one thing, which is being extremely passionate about, distributing content and helping people find their voice within.

[00:24:04] Andrew: That's just what your brand is. Whether it's on a podcast, on Brand 30 at your startup, whatever it is, it's always been about that for you. you know, don't think. Many people have that. And I'm assuming you've done a lot of work on yourself to get to that point of being clear there. But I just think I, I aspire and I respect that with you, and I think a lot of listeners hear this too, like it's all going towards this thing,

[00:24:28] Andrew: just doing everything. Yeah. And. I do have to battle with it sometimes, man. Like, it's hard. Like you have to the game. I'm playing the game, you're playing the game. A lot of that are starting something new. you're playing a game of there's a few mind games you're playing and the biggest one that you're, playing is you questioning is this gonna work?

[00:24:48] Andrew: And I question myself with that every day. Like we all do, like on the outside. Externally, I may seem like, oh, like he just knows what he is doing. I still have no goddamn clue. I'm just going from A to B dude every day. Like that's what I'm trying, taking what I know and I'm trying to learn a little bit.

[00:25:01] Andrew: Add that little cherry on top with the new knowledge like Yeah. I'm always battling that. And you know, like some days it really gets me, some days I feel like

[00:25:10] Andrew: shit, I suck, this post didn't do well or like, I could have did more today, or whatever, you know? I think we all get that stuff and everyone's gonna get those emotions like That's because you're human. Congratulations. Like you're gonna get those emotions. It's okay. I don't meditate, but like I run and exercise a shit ton, which I'm pretty much in a meditative state, I would say a lot of the time. you have to sit there and acknowledge those emotions rather than look at 'em and say, Hey, you know what, I'm sad.

[00:25:39] Andrew: So I'm just going to, oh

[00:25:48] Andrew: fuck, you know, this sucks. Whatever. And say, Hey, you're feeling sad, maybe. Why are you feeling sad right now? And like, question yourself on why that may be. And I've had to do that a lot, and realize like, actually it's not that bad because guess what, in 50 years when I'm dead is this thing that I'm sad or anxious about really gonna matter.

[00:25:56] Andrew: Fuck

[00:25:58] Andrew: no, it's not why am I worried about it now? And I keep going back to that, right? And I'm like, it's not gonna matter. so if that's the case, then don't worry about it now. And most of the time it's the narrative in the head that we make up. It's worse than the actual situation, right? It always is.

[00:26:14] Andrew: I promise you. Like, you know, I've made some mistakes and like, . I made some content the other day. This was a mistake and, and I forgot to give credit, right? Or I didn't give credit where it was due and that was my mistake and I owned it. And guess what? In my head I was like,

[00:26:27] Andrew: shit, the

[00:26:27] Andrew: fuck, I'm dumb.

[00:26:28] Andrew: Like, why did I do that? And then, you know what? I said, it's an apology out and like no one cared. Like it really didn't matter. It's like stuff happens when you're moving fast and like whatever, just another example. , but you have to go through some of this stuff to get there, right?

[00:26:42] Andrew: Because a lot of gurus will give you advice, and it's hard to take the advice and just implement it. But what you have to do is you have to go, sometimes go through the pain cave, you know, . You have to hit the pain cave to get over it. Like, that's just, sorry, you know? I love that man.

[00:26:57] Andrew: I love that. The pain cave too is so true. It's like you have to go through the fire. If you're trying to bring a good fire down to this earth, you gotta first throw in the fire yourself. And I just love it, man. you've got a phenomenal journey that, I've been inspired by and many other people are inspired by.

[00:27:10] Andrew: And yeah man, I just, wanna appreciate you. I. We're just about at our, time slot here. . I wanna say, Dude, keep on spreading the good word. keep on being your true and authentic self. And I guess, you know, for all those who are listening who are like, dude, I gotta follow this guy, I wanna get ahold of him.

[00:27:25] Andrew: Just LinkedIn hit me up. Andrew Muk hit me up there. Yeah. And if I don't respond, cuz the dms there are crazy and like, I'm an inbox zero guy, so. forget get back to hit me up andrew@digitalsalescollective.com. So Alex, I appreciate you, man. You've asked some great questions like, people ask me a question, I'm gonna be honest with them. So you ask some good questions to get me really expressing a lot of stuff that I think and feel and all that. So I'm proud of you, man. You did a great job as a.

[00:27:50] Andrew: Appreciate you and all our listeners. Thank you once again for joining the Rise Leader Podcast and we'll talk to you again soon.