Episode 281
How Adam Wakeling Utilizes Data to Drive SaaS Solutions in the Defense Sector
Adam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the…
Show notes
Adam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the lessons learned from steering a publication through the choppy waters of digital transformation. He draws parallels between the past upheavals in the publishing industry and today's challenges and opportunities presented by AI, emphasizing the importance of staying adaptable, understanding market needs, and prioritizing customer feedback. This episode provides amazing insights for leaders and entrepreneurs looking to navigate the ever-evolving digital landscape, highlighting the critical role of product development in achieving sustained business.
Chapters:
- 00:00:00 Introducing Adam Wakeling: Pioneering Digital Innovation
- 00:01:12 Transforming Publishing: The Shift to Digital and SaaS
- 00:03:06 Lessons from Digital Transition: Insights for Entrepreneurs
- 00:07:12 Broadening Horizons: Product Development Across Sectors
- 00:09:03 Deep Dive into Product Development: Techniques and Insights
- 00:11:47 Exploring Market Needs and Customer Feedback
- 00:13:22 The Impact of AI on Product Innovation
- 00:15:36 Adapting to Technological Changes in Business
- 00:17:45 Building and Scaling SaaS Products: A Roadmap
- 00:20:05 Cultivating a Feedback-Driven, Collaborative Culture
- 00:22:00 Wrapping Up: Essential Tips for Aspiring Founders
Links And Resources:
- The Product Development Podcast
- Adam on Twitter / X
- The Product Development Podcast on YouTube
- The Product Development Podcast on Twitter / X
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
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Full transcript
[00:00:00] Adam: Empowering people to have a voice in the company, not only makes them have a bit of skin in the game, it gives them that sense of their part of the product development process, a lot of valid ideas come internally if they feel comfortable contributing that towards the product.
[00:00:12] Adam: So in my case, create a Trello board or whatever else you can use. create an ideas board, a template, which could be, who's this idea for, why do you think it's important and what you're trying to achieve with it? and then I would go in there as a PM and then I'd validate that in terms of, okay, does this match to our value proposition?
[00:00:27] Adam: Is it really what our target market is interested in if it's external facing? And then. how much impact is this going to have on our key metrics? how confident are we?
[00:00:35] Adam: It's going to do that. And what effort or ease is there for link to that?
About How to Scale a Business
How to Scale a Business gives founders the systems, hiring frameworks, and operating habits to grow past themselves. Host Hector Santiesteban breaks down what actually moves a service business from owner-driven hustle to a company that scales — in practical, do-this-next episodes.