Episode 34
32. 4th of July Replay: Sweet Dreams with Ali Wing *NEW COMMENTARY*
In this episode of Grow Everything, Karl and Erum are joined by Ali Wing, the founder of Oobli, a biotech consumer product ingredient company. As someone with a background in consumer products, Ali shares unique insights into how she approaches building a successful business. She emphasizes the…
Show notes
In this episode of Grow Everything, Karl and Erum are joined by Ali Wing, the founder of Oobli, a biotech consumer product ingredient company. As someone with a background in consumer products, Ali shares unique insights into how she approaches building a successful business. She emphasizes the importance of embracing failure and being adaptable in the face of challenges, and they also brainstorm creative marketing strategies for Oobli's sweet protein-based products. Ali's approach to entrepreneurship and biotech provides valuable lessons for anyone looking to start or grow a business in a technical field.
Grow Everything brings to life the bioeconomy when hosts Karl Schmieder and Erum Azeez Khan share stories from the field and interview leaders and influencers in the space. Life is a powerful force and it can be engineered. What are we creating?
Learn more at www.messaginglab.com/groweverything
Topics Covered:
- 00:0:00 NYC: Juggling Family, Travel, Heat
- 00:3:20 Spider Silk & Biotech Tragedies: Loss, Leather Alternatives
- 00:4:57 Economics Unraveled: Milo Production Halt Story
- 00:8:08 Power of Spokesmanship: Supporting Friends, Their Products
- 00:11:16 Replay: Ali Wing's Sweet Proteins, Functional Food Revolution!
- 00:15:15 Sweet Protein Solution: Sugar Consumption & Precision Fermentation
- 00:20:22 Sweetness Revolution: Sweet Proteins, Sugar Replacement, Food Industry Transformation
- 00:22:39 Low-sugar Chocolate Bars: Collaboration & Innovation
- 00:27:14 Food Tech Disruption: Ripping Apart the Baby Industry
- 00:30:36 Branded Category Creation: Novel Protein Sweet Introduction
- 00:34:13 Trust to Taste: Sweet Protein Industry Revolution by Protein Introductions
- 00:37:38 Willy Wonka Marketing: Unlocking Sweet Protein
- 00:38:48 Secret Sauce Unveiled: Synthetic Biology, Sweet Proteins
- 00:43:48 Behind the Scenes: Model Food System, Signature Chocolates
- 00:49:45 Learning Power in Biotech: Plant Proteins, Fermentation, Sugar
- 00:51:39 Collaboration Power: Technologists Partnerships for Success, Sustainability
- 00:53:25 Loon Shots: Innovation Book Redefining Company Structure
Episode Links:
- Ali Wing on LinkedIn
- Oobli
- What are sweet proteins
- Bacterial Cellulose “Leather” Jacket by Ganni x Polybion
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Music by: Nihilore
Production by: Amplafy Media
About Grow Everything
Grow Everything reveals the world of biology as technology. Hosts Erum Azeez Khan and Karl Schmieder talk with the founders, scientists, and executives biologizing entire industries — biomaterials from waste, precision fermentation, cultivated food — and unpack how the bioeconomy is solving health and climate challenges. Winner of SynBioBeta's 2026 Impact Award.