22. Sweet Dreams Are Made of Proteins: Oobli's Ali Wing

In this episode of Grow Everything, Karl and Erum are joined by Ali Wing, the founder of Oobli, a biotech consumer product ingredient company. As someone with a background in consumer products, Ali shares unique insights into how she approaches building a successful business. She emphasizes the importance of embracing failure and being adaptable in the face of challenges, and they also brainstorm creative marketing strategies for Oobli's sweet protein-based products. Ali's approach to entrepreneurship and biotech provides valuable lessons for anyone looking to start or grow a business in a technical field.

Grow Everything brings to life the bioeconomy when hosts Karl Schmieder and Erum Azeez Khan share stories from the field and interview leaders and influencers in the space.  Life is a powerful force and it can be engineered. What are we creating?

Learn more at www.messaginglab.com/groweverything

Topics Covered:

• 00:00:00: Biotech and food as medicine
• 00:03:56: Need for positive biotech stories in media
• 00:06:07: Skin bacteria engineered to fight cancer: biotech breakthrough
• 00:11:23: Introduction of Ali Wing, CEO of Oobli
• 00:15:31: Replacing sugar with fiber in a protein-loaded chocolate bar
• 00:19:12: Reducing sugar in sugary drinks
• 00:25:40: Fast failing and building relationships in biotech
• 00:29:09: Importance of starting with protein in food products
• 00:32:17: Education and biotech forwardness for Uber's disruption journey
• 00:37:20: Willy Wonka type Golden Ticket marketing campaign
• 00:40:03: Transforming sugar's role beyond sweetener
• 00:44:24: Sugar and fermentation in creating healthier food alternatives
• 00:46:31: The complicated intersection of food and healthcare
• 00:49:29: Importance of learning and reading in innovation and industry
• 00:54:54: Ali Wing's leadership and expertise in growing companies

Episode Links:

• Ali Wing on LinkedIn
• Oobli
• What are sweet proteins

Call or Text the Grow Everything Hotline:  +1 804-505-5553

Have a question or comment? Message us here:

Instagram / TikTok / Twitter / LinkedIn / Youtube / GrowEverything website

Email: groweverything@messaginglab.com

Support here: Patreon

Music by: Nihilore

Production by: Amplafy Media