YouTube & Shopify Integration With Eli Gurock of Magic Beans

Kasim [00:00:11] Well, you're one of the clients that terrifies me because you know

Kasim [00:00:13] more about Google ads than I do

Kasim [00:00:14] You can now integrate Shopify and YouTube together and put

Kasim [00:00:18] links underneath your video

Kasim [00:00:22] So that sounds really cool, but how do I do that?

Kasim [00:00:24] And there's very, very little information about how to

Kasim [00:00:27] practically set that up and do that

Kasim [00:00:29] So I spent a whole bunch of time at the end of last week, setting it all up,

Kasim [00:00:34] the Shopify and YouTube integration

Kasim [00:00:35] You figured out something and I don't know anybody else who's figured it out yet

Kasim [00:00:38] I don't think

Kasim [00:00:38] These YouTube link, these little stop file links are gonna

Kasim [00:00:42] make me a gajillion dollars

Kasim [00:00:43] But I think that it's important to try to innovate, try to do new things

Kasim [00:00:49] If it doesn't take you too much time, if it doesn't cost you too much

Kasim [00:00:51] money, you never know what is gonna be the thing that's gonna like make a

Kasim [00:00:55] difference or really move the needles

Kasim [00:00:57] And

Kasim [00:01:02] It's cost me the day of the Google news

Kasim [00:01:03] And I'm so excited

Kasim [00:01:04] this is one of the first times actually we've ever had a client on the channel

Kasim [00:01:07] I think it's happened once or twice before

Kasim [00:01:09] but I've got Ellie ack

Kasim [00:01:11] Who's the founder and CEO of magic beans

Kasim [00:01:13] Ellie

Kasim [00:01:13] Thanks for being here

Kasim [00:01:14] Appreciate you

Kasim [00:01:15] I'm actually really excited

Kasim [00:01:16] I'm a huge fan besides being a client

Kasim [00:01:18] Yeah, well, you're one of the clients that terrifies me because you know

Kasim [00:01:21] more about Google ads than I do

Kasim [00:01:23] And so every now and then they come, they sneak through the cracks and I'm

Kasim [00:01:25] just like, oh goodness, my imposter syndrome starts to wave a flag

Kasim [00:01:29] but I just mean that you're a super sophisticated entrepreneur, but you

Kasim [00:01:31] actually know a lot about like the inner workings of, I mean, as evidenced by

Kasim [00:01:34] the fact that we're about to talk about, the Shopify and YouTube integration, if

Kasim [00:01:38] you figured out something and I don't know anybody else who's figured it

Kasim [00:01:41] Well, yeah, like on Wednesday, I got an email from Shopify that good news

Kasim [00:01:46] Now YouTube is connected to Shopify and we have a fairly

Kasim [00:01:50] sizable YouTube following

Kasim [00:01:52] we have over 26 million views on YouTube

Kasim [00:01:55] I review and compare strollers and car seats, IVA

Kasim [00:01:57] My website is mb.com and we sell baby products

Kasim [00:01:59] It's great

Kasim [00:02:00] So, you're not just online, right?

Kasim [00:02:02] You're brick and mortar too in Boston

Kasim [00:02:03] Yeah

Kasim [00:02:03] Yeah

Kasim [00:02:03] We have two brick and mortar stories here in Boston

Kasim [00:02:05] So, yeah, it's really cool

Kasim [00:02:07] And YouTube has been sort of transformative for our business because I

Kasim [00:02:12] Have spent so many years in store teaching consumers, one on one

Kasim [00:02:16] about how to buy the best stroller and car seat to things like that

Kasim [00:02:18] I'm a father of three

Kasim [00:02:19] So I have a lot of expertise around this stuff and YouTube

Kasim [00:02:23] really gave me a platform to share my expertise with the world

Kasim [00:02:26] It's really great

Kasim [00:02:27] But so I get this email on Wednesday morning

Kasim [00:02:29] Surprise

Kasim [00:02:30] You can now integrate Shopify and YouTube together and put

Kasim [00:02:34] links underneath your video

Kasim [00:02:38] So I'm like, that sounds really, really cool, but how do I do that?

Kasim [00:02:41] And there's like very, very little information about how to

Kasim [00:02:44] practically set that up and do that

Kasim [00:02:46] So I spent a whole bunch of time at the end of last week, setting

Kasim [00:02:50] it all up, setting about it

Kasim [00:02:51] And then I told you in like a vulture and I was like, can you

Kasim [00:02:53] teach my people how to do that?

Kasim [00:02:56] Yeah

Kasim [00:02:56] I'm excited, man

Kasim [00:02:57] So, the value proposition's super clear, you have a YouTube channel,

Kasim [00:03:01] and this is organic traffic play

Kasim [00:03:03] I wonder though, and even if it's not available or accessible just yet, I

Kasim [00:03:07] wonder whether or not Google's gonna give us the ability to get a little

Kasim [00:03:09] bit more aggressive with the push from a paid perspective and maybe that's

Kasim [00:03:13] An add on conversation, but at the moment, your YouTube channel allows

Kasim [00:03:16] you to take your GMC push all your products in through the YouTube channel

Kasim [00:03:19] So they're visually accessible

Kasim [00:03:21] Would you mind showing us what you're looking at?

Kasim [00:03:23] do, would I mind show?

Kasim [00:03:24] Yeah

Kasim [00:03:25] I guess what I'm asking is can we pull up the YouTube channel and

Kasim [00:03:27] see the product has been in play?

Kasim [00:03:30] Sure

Kasim [00:03:30] All right

Kasim [00:03:31] I'm gonna share my screen here

Kasim [00:03:33] All right

Kasim [00:03:34] So I'm on the magic beans, YouTube video, 65,000 subscribers, dude

Kasim [00:03:37] That's I forgot you had that many subscribers

Kasim [00:03:39] That's amazing

Kasim [00:03:40] Good for you

Kasim [00:03:42] I'm really excited

Kasim [00:03:43] I'm kind of proud of that

Kasim [00:03:44] I have to admit that's huge

Kasim [00:03:46] you're YouTube famous

Kasim [00:03:47] All right

Kasim [00:03:47] So I can go to any video and in theory, it's gonna push

Kasim [00:03:50] products through, in the exactly

Kasim [00:03:51] So choose that silver cross reef

Kasim [00:03:53] Sounds good

Kasim [00:03:54] And just scroll down a little bit

Kasim [00:03:55] Yep

Kasim [00:03:55] And there you go

Kasim [00:03:56] Look at that silver cross reef Nuna RVA up

Kasim [00:03:59] So those are products that I curated to go under

Kasim [00:04:04] that video

Kasim [00:04:04] Now, if you scroll to the left is the silver cross reef

Kasim [00:04:07] So I was able to curate that under the silver cross reef review, first product

Kasim [00:04:13] show, silver cross reef stroller, and then the upper baby Vista, which is too over

Kasim [00:04:18] I probably need to do a better job curating this particular one, but

Kasim [00:04:20] basically the next three products

Kasim [00:04:23] My sort of like default catalog of products that are gonna be

Kasim [00:04:26] under, any video on the channel

Kasim [00:04:28] So the cool thing is that I don't have to go into every video

Kasim [00:04:33] and, put a carousel of products

Kasim [00:04:36] Basically there's default 30 products go under every video, but if I want

Kasim [00:04:40] to, I can go into the individual videos and there's a monetization tab, in,

Kasim [00:04:45] YouTube studio that you can click on and then you can sort of, I can cur

Kasim [00:04:49] Any product for my entire catalog to go underneath, a video so that people

Kasim [00:04:55] can shop as while they're watching

Kasim [00:04:56] Cuz they hopefully like me and what I'm teaching them

Kasim [00:04:59] And they will reward me by shopping with me versus Amazon, which would be great

Kasim [00:05:03] So cool

Kasim [00:05:04] So on a per video basis, you can choose which products are being shown, but

Kasim [00:05:08] then you can have a default catalog too, and then just front load, the most

Kasim [00:05:12] applicable product, but then modify

Kasim [00:05:15] And then allow the default catalog to kind of follow along as a trail

Kasim [00:05:19] Correct

Kasim [00:05:19] Right

Kasim [00:05:19] I think this is probably designed for YouTube creators who have merch, right?

Kasim [00:05:24] Like a bunch of t-shirts

Kasim [00:05:25] for their channel

Kasim [00:05:26] But I think that for retailers like me that have like a 10,000 products

Kasim [00:05:30] in their catalog, I think this is like an extremely powerful, way of selling

Kasim [00:05:34] The other thing that you can do with this

Kasim [00:05:35] And I think this is what they want to get at is live social selling

Kasim [00:05:39] Now I haven't really tried that yet on YouTube

Kasim [00:05:42] I've tried it a little bit

Kasim [00:05:43] So what happens is you can go live on YouTube obviously, and then you

Kasim [00:05:48] can choose which products to feature

Kasim [00:05:50] In that YouTube live

Kasim [00:05:51] So I think what they want us to start doing is basically create

Kasim [00:05:55] my own individual little QVC type show, where I talk about products

Kasim [00:06:01] And then I sell the products during the event

Kasim [00:06:04] And so my hope is in September to my first sort of like live selling

Kasim [00:06:08] event, hopefully have some sort

Kasim [00:06:11] Offer that I can offer the consumer

Kasim [00:06:12] So if you watch like QVC, I'll have a limited number

Kasim [00:06:15] I have 10 of these strollers available that I'm showing you right now,

Kasim [00:06:19] buy them now click the link right below goes straight to by Shopify

Kasim [00:06:23] store, by, and hopefully that works

Kasim [00:06:26] So I think that would be a really cool thing

Kasim [00:06:27] I know that all of the different social platforms, TikTok and Instagram,

Kasim [00:06:31] they all want this sort of like live

Kasim [00:06:34] Selling situation happening

Kasim [00:06:36] Yeah

Kasim [00:06:37] TikTok has done a really good job at nicheing down into product

Kasim [00:06:40] specific videos with a strong CTA it's so heavily commercial

Kasim [00:06:45] And what's interesting is it didn't, it didn't feel like it compromised the

Kasim [00:06:48] value of the network at all, because they just kind of came out and said,

Kasim [00:06:51] this is effectively what we're doing

Kasim [00:06:53] I love your idea of the QBC model though

Kasim [00:06:56] And then just to real quick, I didn't do a good job at kind of, illustrating

Kasim [00:07:00] this for anybody who's watching

Kasim [00:07:02] When somebody clicks on a product, it opens up in a new tab, which it

Kasim [00:07:07] makes a lot of sense because YouTube doesn't wanna lose the traffic

Kasim [00:07:09] And then in the new tab, it looks like Google is pushing, tracking,

Kasim [00:07:14] but it's not pushing your tracking

Kasim [00:07:15] So you weren't able to add any level of tracking or UTM

Kasim [00:07:19] or any of that stuff, right?

Kasim [00:07:20] like I said, this is like fresh and new

Kasim [00:07:22] but we looked at this on Monday to see, cause I set this up for the

Kasim [00:07:25] weekend, looked at it on Monday

Kasim [00:07:27] There was no evidence that maybe no one's clicked on these links yet, but

Kasim [00:07:31] there's no way an analytics for me to see that a customer came from YouTube

Kasim [00:07:35] Oh, popped up that window

Kasim [00:07:37] And that this was effective

Kasim [00:07:38] So we literally have no way of knowing whether I'm going to

Kasim [00:07:41] make any money from this at all

Kasim [00:07:42] but it's cool

Kasim [00:07:44] Right

Kasim [00:07:44] Google

Kasim [00:07:45] It's cool

Kasim [00:07:45] Yeah

Kasim [00:07:46] Thank you

Kasim [00:07:46] Shopify

Kasim [00:07:47] Google loves to push out stuff

Kasim [00:07:49] That's just so half baked

Kasim [00:07:51] but then they fix it

Kasim [00:07:52] and it actually kind of makes sense

Kasim [00:07:53] I almost appreciate that more than the, oh, this has to be

Kasim [00:07:56] a hundred percent perfect

Kasim [00:07:57] We stroll it out and then nobody likes it

Kasim [00:08:00] so we become part of the R and D process, but, I didn't know

Kasim [00:08:04] This was a thing I wonder is this restricted to Shopify store?

Kasim [00:08:08] Or is Shopify, just the one that made the big mass integration

Kasim [00:08:11] And so it's easier to push in through Shopify cause I'd never seen this

Kasim [00:08:15] This is a partnership with Shopify and Google

Kasim [00:08:17] I think there was some sort of like precursor apps that were doing this type

Kasim [00:08:21] of thing, like in a beta, situation

Kasim [00:08:24] But this is the very little information I see online about this

Kasim [00:08:27] This is like a, both Shopify and Google are very excited about this partnership

Kasim [00:08:31] and it makes sense

Kasim [00:08:32] There are so many Shopify stores out there and creators are gonna like make a shop

Kasim [00:08:35] And

Kasim [00:08:36] again, I think it's pretty easy to sort of curate that stuff

Kasim [00:08:39] It's not great that it limits me to 30 products and that default catalog

Kasim [00:08:43] And, but like you said, it is because say half baked, you say

Kasim [00:08:46] it's a newer product from Google

Kasim [00:08:48] So, as, creators continue sort of using this, hopefully they'll

Kasim [00:08:52] be add, add better tracking

Kasim [00:08:55] Add like better features to make sure that this is effective and that we

Kasim [00:08:58] can sort of really drive extra sales

Kasim [00:09:00] but I think it's pretty neat

Kasim [00:09:01] otherwise the different cards they have in the videos that you put in there to,

Kasim [00:09:05] so you have to like leave the video

Kasim [00:09:07] Click a card, go to the site or put links below, but this is just like

Kasim [00:09:10] a very visual way for people to see that, Hey, oh, I can buy this

Kasim [00:09:13] And also to connect the fact for people like me that not only am

Kasim [00:09:17] I YouTube creator, but I'm also

Kasim [00:09:19] A retailer to really make that connection that, oh, there is his website, right?

Kasim [00:09:23] Like he also has places to buy the stuff that he is talking about

Kasim [00:09:28] Well, and the prioritization of the real estate is pretty substantial, you know?

Kasim [00:09:30] I mean, I can, it almost looks like YouTube's recommended videos

Kasim [00:09:34] so it draws your eye really well

Kasim [00:09:36] that's the only thing that, I'm a paid traffic guy saying this

Kasim [00:09:39] I don't believe in long term

Kasim [00:09:41] heavy reliance on paid traffic

Kasim [00:09:44] I think that it should always be a part of the marketing mix, obviously,

Kasim [00:09:47] but it shouldn't be the core cause on a long enough timeline, it will

Kasim [00:09:51] fail like on a long enough timeline

Kasim [00:09:53] Your paid traffic is you're either gonna have peaks and valleys,

Kasim [00:09:55] Lowell, big competitor steps into the space, hemorrhages money

Kasim [00:09:58] You know what I mean?

Kasim [00:09:59] Like something will go wrong

Kasim [00:10:01] Again, it's counter to my best interest to say that to people

Kasim [00:10:04] But what you've done is brilliant

Kasim [00:10:06] Like you built this amazing audience, 65,000 subscribers

Kasim [00:10:09] How many millions of views did you say?

Kasim [00:10:11] 26 million dude

Kasim [00:10:12] That is so wonder what medicine square garden seats

Kasim [00:10:17] I think 30,000 people, right?

Kasim [00:10:20] I'm just doing my napkin math

Kasim [00:10:22] So you played 867 Madison square gardens

Kasim [00:10:25] You know what I mean?

Kasim [00:10:26] Like we forget the scale of any of digital reach that is so amazing for

Kasim [00:10:31] you, for your business, for your impact

Kasim [00:10:34] But then you have one little teeny tiny widget that, Shopify

Kasim [00:10:37] and YouTube corroborate on

Kasim [00:10:38] And then all of a sudden you start to see like, oh, wow, this

Kasim [00:10:40] is why this is so impactful

Kasim [00:10:42] I just think this is super cool

Kasim [00:10:43] So if you're watching this, take a note from Ellie, you shouldn't always

Kasim [00:10:48] pay for your traffic coming from the pay traffic guy, build a community

Kasim [00:10:51] And the way to build a community by the way to give is to serve

Kasim [00:10:54] And that's what you do with your videos

Kasim [00:10:55] Like these reviews, these product reviews

Kasim [00:10:56] I've watched them, not all of them, but I watched enough of

Kasim [00:10:59] Like you really dive deep

Kasim [00:11:01] I like to think about Dwight shoot in the office when he takes the car seat

Kasim [00:11:04] and he straps to the back of the car

Kasim [00:11:05] I mean, you're not going that far, but like you, you provided an immense

Kasim [00:11:08] amount of value and it's why you've been able to basically establish yourself

Kasim [00:11:11] is the authority, is there anybody else in the space that's even close to you?

Kasim [00:11:15] No

Kasim [00:11:15] not close to me

Kasim [00:11:16] I mean, I think that, I'm like very, very much of obsessed with what I do

Kasim [00:11:21] Yeah

Kasim [00:11:21] I love helping customers figure out baby gear and

Kasim [00:11:26] I've been doing it this so long, being on the sales floor of my store for so many

Kasim [00:11:30] years and the reality is our industry

Kasim [00:11:31] my business grew up with this sort of modern baby, the Dwight products,

Kasim [00:11:36] I've been around for all this stuff

Kasim [00:11:37] So, it's just really cool to be able to share this with so many

Kasim [00:11:39] people from around the world

Kasim [00:11:42] And also, I just wanna say that, solutions a does run, YouTube ads for us, and

Kasim [00:11:49] it's just really been able to amplify the stuff that I'm doing organically

Kasim [00:11:52] If I didn't do all that work organically, if I didn't build the hundreds of videos

Kasim [00:11:55] that I did, it would be, it would really be for nothing like I can understand this

Kasim [00:11:59] for as a direct response moment through YouTube, but I think that for us, That's

Kasim [00:12:03] why, like, I love YouTube advertising so much is because for me, it's the

Kasim [00:12:06] way I'm thinking about is, people are coming into my ecosystem for YouTube

Kasim [00:12:12] Because they saw an ad, which, we take one of our videos using it as an ad

Kasim [00:12:16] They come in and then they see, oh my gosh, this guy really knows his stuff

Kasim [00:12:19] And they're white watching all of my videos and it just like really

Kasim [00:12:21] just grow the channel as well

Kasim [00:12:23] So it's a really good combination of sort of paid and organic together

Kasim [00:12:27] This is not a glitch

Kasim [00:12:28] I'm interrupting the video you're watching because I need to remind

Kasim [00:12:30] you that I'm always looking for people to join our team

Kasim [00:12:32] So if you're passionate about Google ads and you wanna work with the best

Kasim [00:12:35] Google ads agency on the planet, please go to so late.com/apply

Kasim [00:12:39] Speaking of working with the best Google ads agency on the planet, if you're having

Kasim [00:12:42] trouble with Google ads and you want professional help, that's what we do

Kasim [00:12:45] You can go to

Kasim [00:12:46] So lake.com that's S O L eight.com to apply for your

Kasim [00:12:49] free no obligation action plan

Kasim [00:12:51] And if I've

Kasim [00:12:52] Any level of value at all

Kasim [00:12:53] Maybe think about giving me a thumbs up and subscribe to our channel

Kasim [00:12:57] That's how we choose the YouTube algorithm

Kasim [00:12:58] So they actually know that I know what I'm talking about

Kasim [00:13:00] If you have questions, comments, concerns, or confessions hit

Kasim [00:13:02] me below in the comments

Kasim [00:13:02] And now back to your regularly scheduled program

Kasim [00:13:06] Yeah

Kasim [00:13:06] I've had the exact same experience because, if we figure something else

Kasim [00:13:09] on Google, we put on YouTube and if we make a mistake put on YouTube and,

Kasim [00:13:14] and there's something about like the authenticity there to where I think

Kasim [00:13:16] it really resonates with people

Kasim [00:13:18] When did you start your YouTube channel?

Kasim [00:13:19] How long ago?

Kasim [00:13:20] Oh, 10 years ago

Kasim [00:13:21] My kids make fun of me, dude

Kasim [00:13:23] No way

Kasim [00:13:23] You're like an OG

Kasim [00:13:24] I didn't know

Kasim [00:13:25] I was 10 years old

Kasim [00:13:26] Yeah

Kasim [00:13:26] So I did a bugga boost, snack tray

Kasim [00:13:28] Bugo thrill brand

Kasim [00:13:29] I did a little video of a snack tray

Kasim [00:13:31] Sometimes I like walking into my kitchen

Kasim [00:13:32] I'll hear my two older kids like laughing

Kasim [00:13:34] I'm like, Hey kids, why are you laughing?

Kasim [00:13:35] I'll we're watching your bugga boost snack tray video

Kasim [00:13:37] You're so terrible in that first video, your kids are heckling you

Kasim [00:13:40] That's awesome

Kasim [00:13:41] Yeah, they totally heckle me

Kasim [00:13:42] They also think that their dad is a YouTuber, so that's pretty cool

Kasim [00:13:44] So that is pretty

Kasim [00:13:46] I'm looking at your channel right now

Kasim [00:13:48] Oh, I see the bugga boo

Kasim [00:13:49] I see the original video

Kasim [00:13:49] I'm just curious

Kasim [00:13:50] So when did your channel start to take off?

Kasim [00:13:52] At what point was it like?

Kasim [00:13:53] Oh my goodness

Kasim [00:13:53] I mean, 27,000 views that's taken off

Kasim [00:13:55] Yeah

Kasim [00:13:55] So what happened was, I think it was 2015 or 2016

Kasim [00:14:02] I was in one of my stores and I decided to do the best strollers

Kasim [00:14:07] Like, I didn't know how to name anything

Kasim [00:14:09] I didn't know what I was doing

Kasim [00:14:10] I basically gave one of my store employees a phone and I said, Hey, I'm gonna talk

Kasim [00:14:14] about the top five strollers that I

Kasim [00:14:17] And I did the best strollers of 2015 and that just started taking off

Kasim [00:14:22] Oh, the other thing is I did this trade show video about this product called

Kasim [00:14:26] a Duna D O N a, and it was so cool

Kasim [00:14:29] I did this video and then I just watched, like, it got like 500 views and I got

Kasim [00:14:33] super, super excited and I was also keenly aware around the time when, again, I don't

Kasim [00:14:38] exactly remember when YouTube, oh, and now Google, but YouTube, but it was right

Kasim [00:14:43] around the time where I was just being kind of like an SEO person, I thought

Kasim [00:14:48] it was really cool right after Google

Kasim [00:14:50] Like, oh my gosh

Kasim [00:14:52] I'm not ranking for any of these products

Kasim [00:14:53] I'm late to the game in terms of like SEO stuff

Kasim [00:14:56] But if I make a video about a product, that's brilliant

Kasim [00:14:59] Just what Shopify's doing right now

Kasim [00:15:00] they put the stuff on the top right now we just bought YouTube, all

Kasim [00:15:03] the videos on the very, very top of the search engine results page

Kasim [00:15:06] So

Kasim [00:15:06] If I do a review on this product, let me see if I'll be on the

Kasim [00:15:10] top of Google and there it was

Kasim [00:15:11] And then I thought, let me do another one

Kasim [00:15:13] And I just thought it was just fun to have my videos, like leapfrog

Kasim [00:15:18] over everything else on the page

Kasim [00:15:20] And then over time I have this like very immense catalog of videos that people then

Kasim [00:15:27] that it sort of took on a life of its own

Kasim [00:15:29] That's so cool

Kasim [00:15:29] What an immense amount of Forset on your, part too

Kasim [00:15:33] So if you don't mind me asking, if you don't wanna let the cat

Kasim [00:15:35] outta the bag, that's okay

Kasim [00:15:37] What's next?

Kasim [00:15:38] Like, I mean, you seem to be a guy that kind of really sees the lanes

Kasim [00:15:41] Where do you think, where are you investing in other traffic channels,

Kasim [00:15:44] other acquisition opportunities?

Kasim [00:15:46] What other networks do you think have a, a strong future?

Kasim [00:15:49] that is a really good question

Kasim [00:15:52] I think that I would love to see this like live selling thing

Kasim [00:15:57] Be a thing yeah

Kasim [00:15:59] On YouTube or any other channel

Kasim [00:16:01] but I think many entrepreneurs have this problem is like distraction

Kasim [00:16:05] Right?

Kasim [00:16:05] So how many, like you talk about TikTok and of course, and

Kasim [00:16:08] we're on TikTok and I do some

Kasim [00:16:10] Couple of things on TikTok and we've had some good, organic results on TikTok

Kasim [00:16:15] Like I do some like funny things, that still offers value, but, I am just

Kasim [00:16:21] doubling and tripling down on YouTube

Kasim [00:16:23] I can be a lot better

Kasim [00:16:24] I should have 200 million views is reality

Kasim [00:16:27] And I gotta just Keep on optimizing, keep on doing things that are gonna add value

Kasim [00:16:32] But I think that part of the problem for my business is that every day

Kasim [00:16:37] someone's becoming pregnant and every day someone is learning about a

Kasim [00:16:40] stroller for the very, very first time

Kasim [00:16:42] Right

Kasim [00:16:42] So I always need to go back to the fundamentals and like,

Kasim [00:16:47] Hey, this is a stroller

Kasim [00:16:48] Let me teach you all about it

Kasim [00:16:49] I can't believe that

Kasim [00:16:51] So I'm on a, constantly revolving, Wheel to sort of like teach

Kasim [00:16:55] people about this baby gear stuff

Kasim [00:16:56] I'm also feeling anecdotally, I'm not sure if you feel this too, is

Kasim [00:16:59] that the idea that people researching stuff that they need on YouTube

Kasim [00:17:03] is just getting like super, super strong, like stronger than ever

Kasim [00:17:07] It's like, isn't that kind of weird?

Kasim [00:17:08] Cause I've been doing it for two or three years, but it's weird to

Kasim [00:17:10] see like other people catching up and me realizing like, oh, this is

Kasim [00:17:13] actually new to most of the world

Kasim [00:17:15] Exactly

Kasim [00:17:16] So I think that, yeah, two, three years ago, you and I like other people were

Kasim [00:17:18] like going to YouTube for things, or oh, how do I exchange attire go to YouTube?

Kasim [00:17:22] And I learned how to do this, but in terms of really doing their research

Kasim [00:17:26] and having more sophisticated content to teach people about the things that they

Kasim [00:17:31] wanna learn about or wanna shop for

Kasim [00:17:33] I mean, people are like tired of, the amount

Kasim [00:17:35] Have you looked at a Google research, PA re results page recently cost

Kasim [00:17:38] It is like bananas, all of the different things, brain

Kasim [00:17:42] it is a completely train wreck, like Travis different, right?

Kasim [00:17:46] Like how am I supposed to learn anything?

Kasim [00:17:48] Yeah

Kasim [00:17:48] From a Google reserve result

Kasim [00:17:49] Well, so much of it is stolen clicks, Google's pulling in other

Kasim [00:17:53] people's content and then it ends up being a little less interesting

Kasim [00:17:56] It dilutes the relevance and then there's the accordion and

Kasim [00:17:59] the slider and the you're right

Kasim [00:18:01] It's like, it's so

Kasim [00:18:02] Complex

Kasim [00:18:03] And I don't know that I ever said those words out loud until you

Kasim [00:18:05] just solicited that from me, that actually scares me a little bit

Kasim [00:18:09] It's like, man, did Google lose their way?

Kasim [00:18:12] And then it has YouTube

Kasim [00:18:14] That's something they do with, right

Kasim [00:18:15] And then YouTube, it's so simple because you just put in what you're

Kasim [00:18:18] looking for and they're pretty good at their algorithm and tell and

Kasim [00:18:22] serving you the things that you need

Kasim [00:18:24] And I've been home for the past couple of days for any number of reasons

Kasim [00:18:28] and watching a lot of YouTube and they do a really good job at just

Kasim [00:18:31] Keep serving you, the things that you're kind of interested in and I mean, that

Kasim [00:18:34] just like serves us when we do our video

Kasim [00:18:36] So I'm to answer your initial question, I'm still super, super

Kasim [00:18:40] bullish on YouTube and they're gonna continue to create, I'm like I'm

Kasim [00:18:42] creating more videos than ever in two

Kasim [00:18:44] I've created more videos this year in 2022 than I have

Kasim [00:18:47] End of any year so far

Kasim [00:18:49] Let me ask you a question there, cuz you're really good at it

Kasim [00:18:51] There's something about your persona that plays well on YouTube

Kasim [00:18:54] If somebody's not like somebody's watching this and like, Hey this,

Kasim [00:18:57] you know, the camera scares me

Kasim [00:18:58] I'm not photogenic

Kasim [00:18:59] I'm not whatever

Kasim [00:19:00] can that be learned?

Kasim [00:19:01] Should you fight the grain or should you find somebody who is what's your

Kasim [00:19:04] I think that it really depends on where the expertise lies, I watch

Kasim [00:19:08] YouTube videos and the people are like, have no charism whatsoever,

Kasim [00:19:11] but I find the stuff super, super interesting, because they were extreme

Kasim [00:19:14] Experts at what they do

Kasim [00:19:16] So, the first thing I would say is that if you watch my mugabo snack

Kasim [00:19:21] tray video in 2012, you'll see that it did not start off all razzled dazzle

Kasim [00:19:26] By the way, razzled dazzle sort of gets developed over time and you learn

Kasim [00:19:30] And, I think that if you have any charisma at all, and then you also

Kasim [00:19:37] have the expertise to go with it, then you should really give it a

Kasim [00:19:41] shot and, have good sound, have good lighting, all those real fundamentals,

Kasim [00:19:45] don't mess around with that stuff

Kasim [00:19:47] But I think that, you can do it, but you I've heard you say this, window

Kasim [00:19:51] with this channel is the problem is you

Kasim [00:19:54] You're starting from like way behind mm-hmm like, there are other

Kasim [00:19:58] competitors in my space who, who are trying to do what we do, but we

Kasim [00:20:02] are like, so, so, so, so far ahead

Kasim [00:20:05] Yeah

Kasim [00:20:05] you got your 10,000 hours in, you're the authority

Kasim [00:20:07] Exactly

Kasim [00:20:08] Yeah

Kasim [00:20:08] Right

Kasim [00:20:08] and YouTube knows that and people know that our videos

Kasim [00:20:12] And I've heard this from hundreds of customers over the years, they get

Kasim [00:20:16] sucked into our vortex of videos and they just keep watching the videos

Kasim [00:20:20] And I finish my car seats, let's go into strollers

Kasim [00:20:22] Let's go on the baby cares

Kasim [00:20:23] Let's go to all the other things

Kasim [00:20:24] So I think you need to have that, vast catalog of videos and you have to

Kasim [00:20:29] sort of really, really commit to it

Kasim [00:20:31] that's probably true with like anything, but you really have to commit to doing

Kasim [00:20:35] I don't know if you have to do 10,000 hours, but you used to

Kasim [00:20:37] do a serious catalog of work in order for it to sort of take off

Kasim [00:20:45] And yeah, like I don't, you did a hundred videos for us

Kasim [00:20:47] and my mentor is a guy named Lu there

Kasim [00:20:49] He's got a YouTube channel also on Google ads

Kasim [00:20:51] If you're watching, you should go follow his there

Kasim [00:20:52] He's brilliant

Kasim [00:20:53] And he goes, you have to do a video every day for 90

Kasim [00:20:56] And it was weird cuz as soon as I did that, all of a sudden, we're getting

Kasim [00:20:58] like four views, 12 views, 15 view

Kasim [00:21:00] And then all of the sudden it was like three interviews

Kasim [00:21:02] And I think as soon as we had about a hundred videos, YouTube

Kasim [00:21:04] was like, okay, we trust you

Kasim [00:21:05] There's there's a case

Kasim [00:21:06] There's a repository of content

Kasim [00:21:08] And now people are going to

Kasim [00:21:10] Dive down the rabbit holes

Kasim [00:21:11] So it's exactly what you're saying

Kasim [00:21:12] It's been my experience too

Kasim [00:21:13] Yeah

Kasim [00:21:14] But you're also like really good at what you do

Kasim [00:21:16] And you have things to say

Kasim [00:21:18] Yeah

Kasim [00:21:18] Ellie, you're such a generous thought leader, man

Kasim [00:21:21] Thank you for sharing

Kasim [00:21:22] I don't know that a lot of people share all the secret sauce, but the fact that

Kasim [00:21:25] you did makes me super grateful, love the product inclusion on the videos

Kasim [00:21:29] I'm definitely gonna start recommending that to everybody

Kasim [00:21:31] with the YouTube channel

Kasim [00:21:32] And more than that, I'm gonna recommend that everybody

Kasim [00:21:34] goes and builds a community

Kasim [00:21:35] Like go have a well from which you can draw

Kasim [00:21:38] Even when you know, if paid is down, you have somewhere else to,

Kasim [00:21:41] you have somewhere else to travel

Kasim [00:21:43] I bull those conversations is a bad habit

Kasim [00:21:44] So I'll say last words to you

Kasim [00:21:46] Anything else that you wanna say or offer to our Watchers listeners?

Kasim [00:21:50] yeah, I think that, read, I think that, this was a new, product that sort of

Kasim [00:21:56] Shopify released and I got an email and, nod, everything is gonna pan out

Kasim [00:22:03] I don't think

Kasim [00:22:04] These YouTube link

Kasim [00:22:05] These little stop by links are gonna like, make me a gajillion dollars

Kasim [00:22:09] But I think that it's important to try to innovate, try to do new things

Kasim [00:22:14] If it doesn't take you too much time, if it doesn't cost you too much money,

Kasim [00:22:17] like you never know what is gonna be the thing that's gonna like make a

Kasim [00:22:22] difference or really move the needle

Kasim [00:22:23] So I guess my recommendation is to like try lots of things and and over time, it

Kasim [00:22:30] may like help you be like more success

Kasim [00:22:32] Yeah, you start to crack the code Kaizen

Kasim [00:22:35] That's awesome

Kasim [00:22:36] you gotta go to mbs.com to check out Ellie

Kasim [00:22:38] If you're in Boston, go check out two of the brick and mortar stores

Kasim [00:22:41] I'll make sure to include links to the website, the YouTube channel,

Kasim [00:22:44] in the description of this video, Ellie, super grateful to you, man

Kasim [00:22:48] thank you for being here

Kasim [00:22:49] Thanks

Kasim [00:22:50] Awesome

Kasim [00:22:50] This was fun

Kasim [00:22:51] Awesome

Kasim [00:22:51] And we shoot a video every day, like come and subscribe

Kasim [00:22:53] You know how your YouTube works