You Can Now See Your Performance Max Campaign Placements!

Kasim [00:00:11] We have more data, which is always exciting

Kasim [00:00:14] So shout out to the Andrew on our team who at least told me about this

Kasim [00:00:17] If you go to reports, predefined reports, scroll down to other

Kasim [00:00:22] Performance Mex campaign placements

Kasim [00:00:23] First of all, could you hide this any better?

Kasim [00:00:27] Lord Google?

Kasim [00:00:28] This is actually really cool though

Kasim [00:00:29] Really cool

Kasim [00:00:30] Quite a bit of opportunity to slice and dice, and I'm not gonna, I get into,

Kasim [00:00:33] because to be honest with you, I don't know how, and I don't want to look

Kasim [00:00:36] stupid as I'm recording this video

Kasim [00:00:37] I'd have to go to school on it

Kasim [00:00:38] However, feel free to play with this

Kasim [00:00:40] And if there's somebody that's really knows their, their, their way around this,

Kasim [00:00:43] I'd be really interested in learning

Kasim [00:00:45] We've got a gentleman actually that only does data analytics on our team

Kasim [00:00:48] So I might have him just go to help me go to school and figure

Kasim [00:00:50] out the multi-dimension ability to integrate some of these reports

Kasim [00:00:54] Because when I see someone who's not an idiot like me play with

Kasim [00:00:58] this, it can get really cool

Kasim [00:00:59] Just the comparative analysis that's allowed

Kasim [00:01:01] That said self-deprecation aside, check it out

Kasim [00:01:04] Uh, We get to see real placements instead of performance max 600 rows of them

Kasim [00:01:09] And they're actually exactly what you would think

Kasim [00:01:12] Like it's, it's like any other display campaign placements

Kasim [00:01:15] Here's one of the things that I'd caution you against is I'd caution you

Kasim [00:01:17] against allowing this to discourage you because it doesn't matter

Kasim [00:01:21] Performance max isn't bidding on placements

Kasim [00:01:23] It's bidding on audience

Kasim [00:01:25] And so as long as your audience targeting is sound and the goals that you have set

Kasim [00:01:28] up are being met, then what this means is this is where your audiences are

Kasim [00:01:32] However, I do think that there's some intelligence that can come out of this

Kasim [00:01:35] So the first thing is, you know, for instance I saw an investing site

Kasim [00:01:38] here at one point wallet investors

Kasim [00:01:41] This is a company that sells pet products

Kasim [00:01:43] And if I saw a bunch of investing sites that, you know, and I have this sorted

Kasim [00:01:48] by impression what I would start to do is I'd start to try to identify where

Kasim [00:01:52] there's Consistency and commonalities that are outside of what I might have

Kasim [00:01:57] otherwise assumed our guests, because that's going to feed my audience insights

Kasim [00:02:00] And so that could be a whole new asset group with a whole new audience insight

Kasim [00:02:03] If there was a bunch of these, there's not, but you know what I mean?

Kasim [00:02:06] Like I'm giving an example

Kasim [00:02:08] Some of them make a ton of sense, top dog tips.com

Kasim [00:02:10] So I look at that and I'm like, gosh, I'm getting so much there,

Kasim [00:02:14] maybe that becomes its own audience

Kasim [00:02:16] Maybe there's its own, you know asset group just for that

Kasim [00:02:19] And if I want it to be real sneaky, check this out, y'all check it out

Kasim [00:02:22] Y'all I go look at their brand and I look at their brand

Kasim [00:02:25] I look at the colors and look at the profile and look at the, the approach

Kasim [00:02:28] And now maybe, maybe the of such a child maybe the assets that

Kasim [00:02:32] I'm using and started that essay

Kasim [00:02:35] Are more aligned with this brand, which, I mean, I gotta be honest with you

Kasim [00:02:40] That's that's Trojan horse level 5,000, like that's, bad-ass marketing

Kasim [00:02:46] If you had one brand that was like really performing very well for you

Kasim [00:02:50] And there's a couple of hero to

Kasim [00:02:53] My dog guide my pet child

Kasim [00:02:55] So this is just, I dunno, I would get the biggest kick out of digging

Kasim [00:02:59] into this and really going to school and where we're, we're heading

Kasim [00:03:03] There is no in somebody correct me by the way, if I'm wrong

Kasim [00:03:06] Cause PMX is so new that maybe there's more

Kasim [00:03:10] More than you've been able to accomplish them

Kasim [00:03:11] We've been able to accomplish as far as I know, there's no negative placements

Kasim [00:03:14] for performance max allocating negative placements on an account level

Kasim [00:03:18] Still doesn't let you assign them to performance max

Kasim [00:03:20] And I'm, I'm being that bullish to that statement because I've

Kasim [00:03:22] heard other people say, otherwise, I have not had that experience

Kasim [00:03:25] If you upload you can have negative placements account wide, you can't

Kasim [00:03:28] apply them to performance mix

Kasim [00:03:30] So at the moment, PMX isn't allowing us negative placements

Kasim [00:03:34] However, I hope and think it's coming

Kasim [00:03:38] I hope and think it's coming

Kasim [00:03:39] And when it's coming, what we're going to do is we're going to build like the

Kasim [00:03:42] biggest baddest list that's ever existed for display based negative placements

Kasim [00:03:46] And then I'll try to share that with you all if I can, but

Kasim [00:03:49] you know, what's really cool

Kasim [00:03:50] Is this, is there actually, this is such an interesting thing to see it's relevant

Kasim [00:03:55] The placements are relevant

Kasim [00:03:58] And there's a fricking ton of them

Kasim [00:04:00] You just get to see like the proliferation of this and this is

Kasim [00:04:03] a relatively early stage campaign

Kasim [00:04:04] So, so exciting

Kasim [00:04:06] Y'all so, so exciting

Kasim [00:04:07] It's also really interesting to see some of the mobile apps that

Kasim [00:04:10] are more popular than others

Kasim [00:04:12] Those could also like words of wonders, 139 impressions in

Kasim [00:04:17] that say that one mobile app

Kasim [00:04:18] That's probably just maybe because it's a more popular game

Kasim [00:04:20] Have you ever heard of it?

Kasim [00:04:24] I'm gonna try find when it's better

Kasim [00:04:26] Like, because this is a pet product company

Kasim [00:04:28] It'd be really cool

Kasim [00:04:28] If there's a pet product app

Kasim [00:04:29] You know, like if you were a pool company and then I saw Leslie's

Kasim [00:04:32] pool supply app on your phone and the aha, a new audience, but that's

Kasim [00:04:37] really what I'd be using this for

Kasim [00:04:38] I'd be using it as an additional audience insight

Kasim [00:04:41] This is a good example, demographic consecutive graphically

Kasim [00:04:44] It's probably not quite as applicable to this avatar, but

Kasim [00:04:46] like, depending on what it is that we are selling king James Bible

Kasim [00:04:49] So for instance, let's say we were doing marriage counseling

Kasim [00:04:51] If we're doing marriage counseling

Kasim [00:04:52] And then all of a sudden I saw a bunch of impressions inside of this app that would

Kasim [00:04:55] become a new audience for me, but then

Kasim [00:04:59] Advertisements would be more theologically leaning, obviously

Kasim [00:05:03] So don't just start tossing it

Kasim [00:05:05] Audiences, try to start matching your message and your assets to the audience

Kasim [00:05:10] That's where we're going to be cooking you all

Kasim [00:05:11] Like this is that's what's necessary and that's what makes performance max

Kasim [00:05:14] amazing, but also hard, but also hard

Kasim [00:05:17] We can't be lazy

Kasim [00:05:18] We've been so spoiled for so long by this insane targeting that's been allowed

Kasim [00:05:23] It just got so good

Kasim [00:05:24] And so granular

Kasim [00:05:26] You actually have to zoom out a little bit

Kasim [00:05:28] You have to make sure because it is so precise that your message matches

Kasim [00:05:32] the precision of the targeting

Kasim [00:05:33] Otherwise you could be doing yourself a disservice, so super cool

Kasim [00:05:37] So exciting

Kasim [00:05:38] It's going to be cool to see what else is coming for Pemex to like the more,

Kasim [00:05:42] the data and analytics that we have

Kasim [00:05:46] Won't be matched

Kasim [00:05:47] So expect to be disappointed

Kasim [00:05:48] That's why there's some big agencies that have chosen not to

Kasim [00:05:50] use performance measures because they don't like it reporting

Kasim [00:05:52] I'm like, okay, fine

Kasim [00:05:56] You know, it's like, I don't know, we're in an arms race

Kasim [00:06:01] And we just found like a new weapon that trumps all other weapons, but they

Kasim [00:06:09] don't like it because it doesn't match the mounts on their old, old weapons

Kasim [00:06:12] That's

Kasim [00:06:14] That analogy is so much more apps than I'm going to give it credit

Kasim [00:06:17] for it, because if I pursue it any further, people are going to get mad

Kasim [00:06:20] You have to adjust to the, whatever it is, the technological

Kasim [00:06:24] capacity of your competitors

Kasim [00:06:25] And for people that aren't doing, that they're going to find

Kasim [00:06:27] themselves really, really far behind

Kasim [00:06:28] So you're not going to get the data that you used to get, but you're going to

Kasim [00:06:31] get a whole bunch of other data that's going to be, and you shouldn't get the

Kasim [00:06:34] data that you used to get, because it's not actionable to you because it's not

Kasim [00:06:36] the way that performance max works

Kasim [00:06:38] So I got, I want you to input

Kasim [00:06:39] I want to know what you think

Kasim [00:06:40] I mean, the comments say something