Episode 440

Why You Should Not Rely on In-App Metrics

· 8:13 · Host: Solutions 8 team (rotating strategists)

Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.

Play this episode

Read the full transcript ↓

Show notes

Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.

Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.


Related videos:

💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:   

 • 💸 Meta Ads Case Study: Doubling ROAS ...  

💸 How to Run Advantage+ Shopping Campaigns for Success:   

 • 💸 How to Run Advantage+ Shopping Camp...  

🔥 Measure Your Campaign Success Beyond ROAS:   

 • 🔥 Measure Your Campaign Success Beyon...  

💰 Why Meta Ads Is Critical for Increasing Google Ads Success:   

 • 💰 Why Meta Ads Is Critical for Increa...  




👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/


👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/


👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here:

The Google Ads Podcast is produced by Amplafy Media. Podcast production services · Client results

Full transcript

The complete conversation, in order. 233 words.

[00:00:00] In the dynamic world of business,

[00:00:01] your sales team is the engine

[00:00:03] that powers your company's growth.

[00:00:04] Today we delve into how you can

[00:00:06] effectively measure and boost

[00:00:07] your sales team's performance.

[00:00:09] Your sales team is not just a department.

[00:00:11] It's the powerhouse that connects your

[00:00:12] products or services to the customers.

[00:00:15] Their role is crucial in driving revenues

[00:00:17] and ensuring the long-term success

[00:00:18] of your business.

[00:00:19] But how do you measure

[00:00:20] the effectiveness of your sales team?

[00:00:22] There's a multitude of metrics

[00:00:23] that come into play.

[00:00:24] Conversion rates,

[00:00:25] average deal size,

[00:00:27] sales cycle length.

[00:00:28] These metrics are like a health checkup for.

[00:00:30] Your sales processes and shed light on areas that need attention. Setting realistic goals gives them a clear direction and a tangible target to strive for.

[00:00:38] Remember,

[00:00:39] an achievable goal is the first step

[00:00:40] to an exceptional performance

[00:00:42] goal setting,

[00:00:43] motivation, training, communication,

[00:00:45] and technology

[00:00:45] come together to form a

[00:00:46] comprehensive strategy

[00:00:47] for sales performance improvement.

[00:00:49] This strategy is your roadmap

[00:00:51] to a high performing, unstoppable sales team. If you found this video helpful,

[00:00:54] make sure to like, share,

[00:00:55] and subscribe for more insightful content.

[00:00:57] Until next time,

[00:00:58] keep aiming for those sales targets.

About Google Ads

The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.

See all 505 episodes of Google Ads →

Book a 30-minute strategy call