Episode 221
Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing
Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data.
Show notes
Join Andrew Foxwell, CEO of Foxwell Digital, as he interviews our very own Co-founder and Senior Google Ads Strategist, John Moran on boosting omnichannel marketing by analyzing First Click vs Clicks Only data.
In this insightful episode from the Northbeam webinar, you'll also learn John's expert techniques for scaling campaigns using MER (Media Efficiency Ratio) and CAC (Customer Acquisition Cost). Listen to this episode now!
Watch the full webinar here:
How to optimize paid search with accurate attribution with Solutions 8 | Northbeam x Foxwell Digital:
Northbeam: https://www.northbeam.io/
Connect with Andrew Foxwell on LinkedIn:
https://www.linkedin.com/in/andrew-fo...
Connect with John on Linkedin: https://www.linkedin.com/in/johnmoran...
Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
Related videos:
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):
🔥 Google Ads POWER HOUR: Identifying CAC and LTV
0:00 Intro
0:39 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads