Episode 257
Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads
John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.
Show notes
John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.
Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter.
That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Listen to this episode now!
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0:00 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads
1:15 Looking into the marketing source
2:44 What you need to capture first for WBRAID and GBRAID
4:43 Enhanced conversions for leads
7:01 Template for offline conversion uploads
13:47 Why is this method important?
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