Episode 266
This Super Boring Concept Will Fix Your Entire Business if You Master It!
Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest…
Show notes
Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest, consideration, intent, evaluation, and purchase, understanding each stage of the funnel is crucial for success.
But it's not just about knowing the stages - it's about creating content that maintains continuity with where the viewer came from and avoiding misinterpreting the consideration phase as purchase intent. Kasim provides tips on how to do just that.
He also reveals the typical weak link businesses have in the marketing funnel so you can avoid making the same mistake. And he emphasizes the importance of building a relationship with customers after the purchase stage.
Don't miss out on mastering this "super boring" concept that can fix your entire business! Make sure to watch the full video and leave your thoughts in the comments below.
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0:00 This Super Boring Concept Will Fix Your Entire Business If You Master It!
0:51 The framework that helps you with every marketing task you take on
2:50 Awareness
5:03 How, why, and when do people become problem-aware?
9:49 Interest
11:51 Consideration
13:53 Intent
17:31 Evaluation
18:35 Purchase
22:49 The common weak link in the funnel
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