Episode 168
The Ultimate Guide to Google Ads for 2023 | Part 2: Remarketing
Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing.
Show notes
Part 2 of the ultimate guide on how to build and manage successful Google Ads campaigns for 2023 is all about remarketing.
Wait! If you haven't watched Part 1 yet, you can watch it here:
Remarketing can make or break your Google Ads account, that's why you have to understand its importance, how it works, what's changed, and the upcoming changes in Google Ads! This way, you can create your remarketing campaigns with ease and get those conversions.
And in this episode, Kasim and John guide you through the critical steps to take control of your remarketing campaigns so you can stop wasting time and money:
0:00 Intro
0:38 The Ultimate Guide to Google Ads for 2023 | Part 1
4:09 Why PMax always looks good on returning customers
5:41 How to build a remarketing campaign
11:01 The importance of knowing your time lag
19:19 Look into your average bounce rate
23:11 Building a YouTube Remarketing campaign for eCommerce
24:42 Hack to exclude placements effectively
29:49 Factors to consider when choosing your campaign objective
38:03 TV screen ads do not convert
46:58 You need to have at least 4 products or product variations
56:10 Tips for Dynamic Remarketing
1:00:01 What to watch out for in Part 3 of The Ultimate Guide to Google Ads for 2023
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About Google Ads
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.