Episode 298

The Pros and Cons of Building A “Personality” Business

· 6:52 · Host: Solutions 8 team (rotating strategists)

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's…

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Show notes

Explore the world of building personality-driven businesses as Kasim and Ralph uncover its benefits and complexities. From the seemingly trivial matter of hairstyle choices to being the face of your business, they discuss how distinctive appearances can shape brand recognition and engagement. It's a fascinating journey that reveals surprising insights into the art content creation and advertising. listen to this episode now.

This clip is from The Perpetual Traffic Podcast, watch the entire video here:

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0:00 The Pros and Cons of Building A “Personality” Business

3:31 Stepping away from the “personality” business

4:33 No Locked Doors by Greg Smith



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Full transcript

The complete conversation, in order. 555 words.

[00:00:00] Hello and welcome to the virtual traffic podcast. This is your host Ralph Burns. This is a show where we share cutting edge strategies to help CMOs, VPs of marketing, directors of marketing, business owners to acquire more leads and sales for their businesses so that they can achieve their vision. And today I am super excited about this.

[00:00:19] Podcast swap we are doing with my other favorite marketing podcast, namely HubSpot's Marketing Against the Grain with host Kit Bodner. And Karen Flanagan, we actually appeared on their show this past week. And so we're doing a little bit of a swap because I think if you subscribe to this show here, you listen to this show on a regular basis, you should also subscribe to their show because it is so damn good.

[00:00:45] They're really on the leading edge. Especially they talk about AI a lot. A lot of strategies that are forward thinking. We appeared on the show this past week. We talked about the five biggest marketing opportunities in 2024. Which includes a lot of talk about arbitrage on meta as well as on Google. So, before we get into the show here today, I do want to remind you.

[00:01:09] Not only to watch this on our YouTube channel, which is ProfessionalTraffic. com forward slash YouTube. Make sure you subscribe over there, but also we are running a contest to get a free ticket for what I think is the best marketing event of the entire year, which is traffic and conversion summit.

[00:01:25] It's going on in Las Vegas. In January, myself and Kasim are speaking as well as lots of hosts and guest hosts and guests on this show. So definitely check out trafficandconversionssummit. com, and get your ticket there. But you have the opportunity to get a free ticket. If you leave a honest review, we will randomly pick one individual, one lucky person from all those honest reviews on wherever you listen to podcasts, whether it's Spotify, whether it's iHeartRadio, whether it's.

[00:01:58] We leave a review for this show here, we will randomly select one lucky person, before the end of the year here, and then actually announce it on air and you get the chance to meet me at traffic and conversion summit. So definitely submit your review. I'm not saying the more positive, the better, but I am saying like the better the review, the more creative the review might actually slap the judges a bit, but we are going to be overseen by the folks at Clarion who actually oversee, the Traffic and Conversion Summit itself.

[00:02:29] So we're totally official on this one and the by the way, this thing is worth 2, 600 right now. So this is no joke. So, make sure that you do submit a review wherever you listen to podcasts and if you're just going to Traffic and Conversion Summit, you're looking for a group discount. Definitely. Check out traffic and conversion summit.

[00:02:47] com links to the show notes and enter the code perpetual traffic to get 20 percent off. So definitely check that out. Like I said, we'll leave links in the show.

[00:02:57] So without further ado, check out the five biggest marketing opportunities for 2024 on marketing against the grain.

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