The Power of Social Media in Paid Advertising

[00:00:00] if metas metrics aren't as reliable meaning we don't really need to focus on them then why would anyone hire us the question is um if metas metrics aren't as reliable meaning we don't really need to focus on them then why would anyone hire us it's the first one the second one is think if a client is focused on metrics and saying things like the CPA isn't good or the RO roas isn't good enough and we respond by saying not to pay attention to dashboard metrics it might make them doubt our work so that's the second one yeah I think the combination there is that we need to look off platform but also on platform for we refer to them as typically vanity metrics as in CPA CPM CTR those types of things we do need to pay attention to those and that is but at the end of the day it's secondary to revenue metrics so if the client's revenue is growing that at the end of the day is what we're looking for and those you

[00:01:14] know cost per purchase and the ctrs and that type of stuff that's where we get into the nitty-gritty of it and we look at the on platform stuff and make decisions based on that but overall strategy should primarily be dictated by Topline metrics me for example Nick's me tracker um that he uses also has like a lot of Topline metrics that allow for the clients to see the growth looking at kind of those umbrella metrics like business metrics um so in terms of like providing value and Trust for clients if we can show them growth through those kind of business metrics and Nick does a really great job of tracking this like week over week and actually showing um growth that way that's how we provide you know the basis of of reporting that helps clients better trust us because we can actually show these numbers are growing or the overall cost per new client acquisition is getting smaller and things like

[00:02:28] that all right this brand is again pretty similar to the other two that we talked about it's a men's luxury clothing brand essentially so again really high ticket products um but it little bit different uh catered towards men in this instance and