Episode 364

The Basics of Competitive Analysis

· 14:36 · Host: Solutions 8 team (rotating strategists)

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.

Play this episode

Show notes

Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.

Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

Visit www.starterppc.com for more information.



This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

 / @starterppc  



Related videos on the StarterPPC YouTube channel:

The ROAS Shrink Is REAL:   

 • The ROAS Shrink Is REAL  

13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   

 • 13% Profit Increase In The Off-Season...  

Effective Conversion Goal Settings: Make The Algorithm Work For You:   

 • Effective Conversion Goal Settings: M...  




0:00 The Basics of Competitive Analysis

4:20 Analyzing your competitor’s product images

6:45 Exploring the Google Ads Transparency Center for competitive analysis

8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

11:53 Importance of assessing and adjusting headlines in ads

16:59 Keyword research



Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


💣 The Ultimate Guide to Google Ads for 2023:   

About Google Ads

The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.

See all 505 episodes of Google Ads →

Book a 30-minute strategy call