Episode 301
Proof of How John’s Low tROAS Strategy Generated Higher Revenue
Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy!
Show notes
Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy!
If you’re looking for more proof of why low tROAS works, this is it.
Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us!
Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/
Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/
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Full transcript
[00:00:11] Kasim: And then this one's like you spent more, but you're actually your revenue is so the trend thing is always really helpful. This one's up. So you've doubled your spend, and your CAC went down slightly. . Usually the CAC will pop up and then come back down. Let's see how the hell that happened.
[00:00:25] Kasim: I've been watching those Solution 8 guys. You know them? Them very well. Brands, they're two of the smartest guys there are. Yeah, so I was watching one of the guys and he was saying the low TRO has on the shopping and I was like, okay let's test this out. So I'm looking at Wicked to see what's actually happening.
[00:00:41] Kasim: And then I was seeing that we're getting a lot of leads from it. And it was actually reporting higher on Wicked than it was in Google. So I'm like, okay, I'll just keep lowering it and see what happens until it doesn't make sense anymore. That's genius. Yeah, because I used to talk to those algorithm engineers back when I, pre COVID we fly out there and blabber them about different strategies. But the higher the target row as the more stringent they are going to show the add to, which doesn't make sense, but algorithms aren't perfect, right?
[00:01:08] Kasim: If you want to share this with them, maybe he'll Give you a little, that guy's, John's videos are almost the only ones I watch on LinkedIn. CASM we talk to regularly about all kinds of stuff. these guys are great. I had a buddy suggest them to me and I was like, so I've been watching them for the last three or four months straight and just applying whatever makes sense, but I'll have to go rewatch the videos to Now that I know more, I understand more of the, how deep they were going into it.
[00:01:31] Kasim: He just did that TROAS one maybe two weeks ago, right? Yeah. And then you just got a new one too.
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