Episode 178
PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 2
John shares why you should manage lead generation campaigns beyond Google Ads. He also reveals how he increased a client’s ROAS without focusing on the cost per lead (CPL).
Show notes
John shares why you should manage lead generation campaigns beyond Google Ads. He also reveals how he increased a client’s ROAS without focusing on the cost per lead (CPL).
In the second part of The Proven Techniques to Turn Leads Into Customers series, John shares:
- Why you shouldn’t focus on your cost per lead
- The other factors you should investigate to scale lead generation campaigns
- What to do after you get those qualified leads and how to get more of those leads
- and so much more!
If you haven’t watched Part 1, you can watch it here:
PS: This episode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍
0:00 Intro
0:23 PPC Agency Tips: Proven Techniques to Turn Leads Into Customers Part 2
5:00 Why PPC agencies should have access to the client’s CRM tool
7:59 Work with the best Google Ads agency on the planet
Related resources:
🚀 Google Ads POWER HOUR: The Importance of a CRM Tool for Lead Generation https://www.youtube.com/live/XUhmYltB...
FREE Download: How to Run a Lead Generation Campaign in YouTube Using Google Ads https://sol8.com/download-how-to-run-...
Google Ads for Lead Generation: The Ultimate Guide https://sol8.com/download-google-ads-...
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The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.