Episode 16
Performance Max Best Practices to Get Ahead of Your Competition NOW - Google Ads YouTube Livestream
Listen to the replay to this week's YouTube Livestream Q&A to scale your business with Google Ads. Kasim and John share how to optimize Performance Max campaigns with the best practices in building asset groups, audience targeting, media creation, etc. This way, you'll be able to get ahead of your…
Show notes
Listen to the replay to this week's YouTube Livestream Q&A to scale your business with Google Ads. Kasim and John share how to optimize Performance Max campaigns with the best practices in building asset groups, audience targeting, media creation, etc. This way, you'll be able to get ahead of your competition NOW, especially since PMax is replacing Smart Shopping and Local campaigns in about two months.
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0:00 Weekly Live Q&A to Scale Your Business With Google Ads
2:00 The best way to create and manage Asset Groups in Performance Max campaigns
9:11 Choosing audiences for asset groups
15:29 Negative keywords in Performance Max campaigns
17:38 Launching a PMax campaign with your new Shopify site
21:25 Why we don't recommend relying on Google to create your videos for PMax
26:04 Fix for keyword-based ads that aren't showing due to low ad rank
29:35 What to do to get high-quality leads
39:26 How to scale your PMax campaign with less than 150% ROAS
41:13 Maximize conversions vs. maximize conversion value
43:55 Can you check where the PMax ads are showing up?
46:53 When to run YouTube display campaigns
50:44 PMax limitations and the workarounds
55:05 How to get ahead of your competition NOW with PMax campaigns
Missed the Live Q&A Session? Catch Kasim and John every Friday on YouTube at 1 PM PST as they answer everything you want to know about Google Ads - strategies, secrets, guides, and so much more! See you next week! 💚
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
💯 Performance Max Campaigns - Insights Tab Fully Explained!
🤔 Understanding Performance Max Listing Groups:
🤯 Introduction to Performance Max Asset Groups:
💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Apply here: The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads