Episode 20
Optimizing Google Ads Performance Max for Lead Generation | YouTube Q&A Replay
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
Show notes
Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚
For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and increased sales in eCommerce. They also reveal a Solutions 8 trade secret to getting 500% ROAS by controlling PMax, and so much more!
- 0:00 Weekly Live Q&A to scale your business with Google Ads Performance Max and other campaign types
- 1:50 Performance Max for lead generation, how audience signals and asset groups work
- 9:19 Bidding strategy: Max conversion value vs Target ROAS (with data from Google)
- 15:27 Why Google Ads Performance Max is better than Smart Shopping campaigns
- 19:11 What to focus on to increase eCommerce sales and leads
- 21:39 PMax campaign vs high-performing search campaign
- 24:25 Are we getting negative keywords for PMax?
- 28:11 What to do if PMax stops working after adjusting your TROAS
- 34:24 Solutions 8 trade secret for getting 500% ROAS with less ad spend in PMax
- 41:07 PMax issue: getting repeat leads and conversions
- 47:17 Local campaigns are turning into Performance Max campaigns
- 53:39 How to transition your Smart Shopping campaigns to Performance Max
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max?
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads