Episode 29
Neil Patel Is WRONG About Performance Max and How It's Increasing Google's Revenue by 24%
In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns."
Show notes
In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns."
If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.
Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.
Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.searchenginejournal.com/p...
Neil Patel's blog on Performance Max:
https://neilpatel.com/blog/performanc...
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Apply here: https://sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads