Meta Ads Optimization: Should You Enable Advantage+ Custom Audience?

[00:00:00] that's the biggest issue that I think we're all running into when we're running multi- Channel accounts is that if you if you were to just take it at face value and add up okay this is what Facebook tells me this is what Google tells me you're likely going to have a higher conversion value than what you're seeing in the back end of Shopify and that's where all of this started basically and that's where the overattribution comes in the first question is from one of your videos um which is like a video that shows how meta and Google ads affect each other like when meta ads stopped running and then resumed we found that meta consistently had a lower row as about like 68 while Google's R was much higher 1.42 and then it shows how um how different like advertising channels work together to drive overall sales and then we reached around like 25,000 that month um not counting social media shop sales

[00:01:04] so the question for this one is um what is the best way to track Shopify sales for meta and Google ads um this is my biggest issue because what meta and Google is showing me does not line up with Shopify reports like you know like we stated in the video um yeah that's that's the biggest issue that I think we're all running into when we're running multi- Channel accounts is that if you if you were to just take it at face value and add up okay this is what Facebook tells me this is what Google tells me you're likely going to have a higher conversion value than what you're seeing in the back end of Shopify and that's where all of this started basically and that's where the over attribution comes in in some cases it's not going to be that way it might even be slightly under reping but it's not going to be perfect that's the the end the end scenario there so that's why we're measuring more Topline metrics why

[00:02:04] we're looking at Shopify metrics in particular we're focusing on enac the total CPA the me and those global metrics that we track in the me tracker um because that's where we're going to see the important data and make decisions based on that yeah that's another good point Mel total new customers and that's specifically I would say more L A meta kpi because that's going to be a primary driver of the social channels but um that obviously Google has a huge hand in that as well so we're measuring Topline metrics focusing on overall Revenue rather than just listening to what meta and Google are telling us because we know it's inaccurate got it okay thank you today's video I'm going to be covering three of my favorite Shopify reports for understanding your new versus returned customer numbers out of those three reports one of them is a default Shopify report and the other two are custommade