Episode 424
Is Google Price-Fixing?
Is Google price-fixing? Does Google’s algorithm control your ad spend?
Show notes
Is Google price-fixing? Does Google’s algorithm control your ad spend?
Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!
Key insights include:
- How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition
- Why manual bidding could potentially unlock better performance and reach
- How Google determines when and how to bid based on advertisers' goals and targets
- The surprising reason behind dwindling in-app performance
- How to potentially bring RLSA back into play for improved results
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About Google Ads
The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.