Episode 284

Is Google Ads “Worse” Than Facebook and Amazon Ads?

· 11:11 · Host: Solutions 8 team (rotating strategists)

Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.

Play this episode

Read the full transcript ↓

Show notes

Find out why Google Ads may appear underperforming compared to Facebook and Amazon Ads as Regina dives into the complexities of evaluating these advertising platforms.

Regina Bellows, Executive Director of our sister agency StarterPPC, explains the challenges of comparing the performance of these platforms due to varying metrics and methodologies. For example, Amazon adopts different metrics than Google, making a direct comparison challenging.


She also sheds light on the impact of Facebook's view-through conversions, which track conversions even without direct ad clicks. Furthermore, it is worth noting that Facebook and Amazon Ads experience substantial advantages when running alongside Google Ads.


Considering these aspects can be crucial when assessing the effectiveness of each platform. To learn this and more, watch the video now.


This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

 / @starterppc  


Related videos in StarterPPC:

The #1 Mistake Business Owners Make With Paid Ads:   

 • The #1 Mistake Business Owners Make W...  

Grow the Google Ads Algorithm Like a Muscle:   

 • Grow the Google Ads Algorithm Like a ...  

Unlock Your Business's Full Potential: Increase Your Average Order Value:   

 • Unlock Your Business's Full Potential...  

Google Ads Dashboard Hack to Simplify Lead Tracking:   

 • Google Ads Dashboard Hack to Simplify...  


0:00 Is Google Ads “worse” than Facebook and Amazon Ads?

2:16 Your Amazon store benefit from your Google Ads immensely

3:37 Facebook and Instagram Ads use view-through conversions

4:33 Need help starting with Google Ads? Let StarterPPC help you!

6:24 Facebook Ads benefit more from Google Ads

7:22 Google Ads can exist without Facebook Ads, but Facebook Ads can’t exist

The Google Ads Podcast is produced by Amplafy Media. Podcast production services · Client results

Full transcript

The complete conversation, in order. 12,850 words.

[00:00:00] Andrew: What's going on better than rich audience. Today you are in for a real treat. It's a dear friend of mine. His name is Dr. Brian Lum, and he writes of himself on the surface. He's been a semi mild mannered chiropractor for the last 27 years. For those of you who have gotten to know Brian that is all merely a facade for his real work that he's doing.

[00:00:20] Andrew: Working with people, changing the planet, helping them come to awaken and realize who they really. At their core. Brian and I have a wide-ranging discussion in this podcast, ranging from how do you find a mentor all the way to how do you manage interpersonal relationships, to how do you really discover.

[00:00:36] Andrew: Your true essence, how do you live with ease in your life? And that's what I admire about Brian so much is just his willingness to listen to the energy, listen to the universe, listen to God, and, and, and follow the direction and the little winks that he gets along the way. And because of that, he lives a, a blessed life.

[00:00:55] Andrew: And because of that, he learns so much he wants to give it back to you. So they have something called nourish and flourish. They have something called you know, the genius frequency. Him and his, his wife Chelsea Ray. and I just really wanted to strongly encourage you guys to check it out. If you enjoy this episode, which I'm sure you will so dive right in.

[00:01:10] Andrew: I mean, he's worked with people like Tony Robbins. He's flown on Tony Robbins personal private jet. He's worked with Jaya, who's this sex expert, who also isn't the personal growth space. He's somebody who, who really brings this new energy. To helping you revitalize both your physical experience, but also your emotional, mental, and spiritual experience.

[00:01:29] Andrew: So if that intrigues you at all, , stay tuned. You're gonna enjoy today's episode. Let's get started.

[00:01:37] Andrew: All right, Brian, welcome to the show. How are ya?

[00:01:41] Brian: Great. Thanks so much for having me.

[00:01:43] Andrew: Yeah, man. So glad you're here. it's just awesome to finally have a chance to introduce you to the audience. I feel like uh, you're like this magician friend of mine that I like to bring out an, hopefully that doesn't sound degrading, like you're some puppet animal

[00:01:56] Andrew: I, I deeply honor kind of what you do and how you are and, and who you are. And I just know when I say magician, it's almost like when someone's able to talk to you and meet with you and have a conversation with you and , a podcast is a chance to have a conversation with somebody

[00:02:11] Brian: Totally. No, I'm down with Magician. I'm cool with it. We'll define it as we go

[00:02:16] Andrew: You're comfortable with that moniker. What I mean is, everyone that I introduce you to is amazed, right? And so listener, hopefully you will come away uh, from this conversation feeling similarly, but I'd love to start, man, and dive into, , who are you, what do you do?

[00:02:30] Andrew: and why would I say such a crazy thing to start this thing off? tell me more.

[00:02:34] Brian: Well, thank you. I mean, , I think the weird thing about being oneself is like, for the most part that's what, you know, that's your reality. And so it's through the lens of your own life experiences reality that's branded normal to a certain degree. And so, you know, I look at me and I'm just like, I'm normal, like everyone, .

[00:02:50] Brian: Because of my life, my experiences my teacher's teachings, all that stuff I tend to look for and see through the lens of like, what's magical about this person. I think normal is kind of a dirty word. Like , everyone in the culture on some level like wants to be normal.

[00:03:09] Brian: Like, do I fit in? Am I part of this? , and I mean certainly in terms of my wounding landscape. and the reason I say that is, , I semi joke, but actually am very serious about it in saying that Earth is a trauma-based learning center. And if you don't know that by now if you don't realize that that is the school through which you've enrolled in, then it will seem worse than it really is.

[00:03:30] Brian: But kind of as soon as we realize like, oh, okay, yeah, I'm gonna get messed up here a little bit. And that you recognize that part of that getting messed up as part of the package of you growing and becoming awake and aware and alive and fully human. I. See people on some level, and I'm like curious.

[00:03:46] Brian: I'm like, okay, what's your special sauce? Like, what's their magic? And I wanna get right to that. So I kind of tend to like swipe away anything that's not that. and I'm just, , have been voraciously curious about people and who they are. And like, I have this thing that like, if you're in front of me, then you're special because I remember my specialness and it hasn't always been that way, but I assume that either you remember your specialness or this conversation is supposed to in some way, shape, or form inform you of that.

[00:04:15] Brian: And so that's my gig. That's what I'm gonna do. That's who I'm gonna show up as. , and then how I got that way was that the question , who am I and , how did I get this way?

[00:04:24] Andrew: what I'll just say is again, that's a beautiful answer. What it's kind of speaking to is, just how much you are embodying something so that either someone is, remembers their specialness, or just by being in proximity with you, they start to remember it.

[00:04:39] Andrew: And again, even just listening to this conversation, whether you're watching it on YouTube, you're listening to the car, wherever, maybe there's a certain quality to the energy that you're experiencing here.

[00:04:47] Andrew: So, yeah. You know, how did you stumble upon this? Or is this something that you were taught, or what would you say?

[00:04:52] Brian: Yeah. I mean, , I grew up in a really special kind of ecosystem. my parents in many ways certainly attracted to each other for a certain reason, but they're also like polar opposites. So my mom was a music teacher. She was my Catholic school grade school music teacher. And my dad worked for nasa.

[00:05:10] Brian: His job was to keep satellites afloat and taking photos of the earth, you know, way back before, Google Maps, it's like everyone kind of takes that for granted. And my dad was on this cutting edge of science and space. And it's like music and, you know, , research scientists and at the same time, crazy enough, they both grew up in this very small town in Kansas called Manhattan, Kansas.

[00:05:36] Brian: They affectionately refer to as the little apple which I'm sure New Yorkers are just like, what? and so my dad was like an only child on a farm in the thirties, like Dust Bowl, Kansas, only child. Like that just seems like the worst possible scenario to grow up in.

[00:05:52] Andrew: Yeah, , I've read Grapes of Wrath, that's

[00:05:55] Andrew: what I'm imagining.

[00:05:56] Brian: Right. So, you know, , both of them love music. So my dad was a musician also. They met in high school band. And he also was smart enough to know that he couldn't make any money doing music. And so he asked his music teacher like, Hey, I wanna do music, but I, don't wanna farm.

[00:06:10] Brian: That's what I know. I don't wanna farm. And his teacher said like, well, , you could become an engineer because music has a lot of like mathematics in it and you're really good at it. So consider that. So sure enough, my dad takes the path of engineering. He becomes the first to graduate from Kansas State University with a PhD in electrical engineering and is scooped up in Northern California, like before the birth of Silicon Valley by NASA at Ames Research Center.

[00:06:36] Brian: So I was born in 1968 and I like to say that, I was basically, Kind of born with and in the frequency of Silicon Valley as it was exploding. So literally, apple, Hewlett Packard, I b m, all those things were just like around the corner. Those were the garages , in the cul-de-sacs from which I lived and grew up in.

[00:06:56] Brian: there's all of that. And then there's also the fact that my parents were into some really weird shit. you know, This is like seventies California,, but it wasn't like Grateful Dead drugs, seventies California, although that was just like a hop skip and a jump away. They were into, so for instance, a lot of people these days know what Reiki is, right?

[00:07:17] Brian: And so when I was seven years old, reikis basically a Japanese art form of hands-on healing that's become very popular. , of course I say many people know what Reiki is these days. And of course, I live in Asheville, North Carolina, so everyone,

[00:07:29] Andrew: Yeah. Many people who we talk to regularly know what

[00:07:32] Andrew: Reiki is.

[00:07:33] Brian: that's right.

[00:07:33] Brian: yeah. , in the slice of, , humanity that we have conversations with. So anyways I received reiki, I learned reiki from the woman who brought reiki from Japan to Hawaii to Northern California. And I was probably one of the first hundred people in the world at the age of six years old to receive reiki.

[00:07:53] Brian: And , she was a powerful badass. She was like, I remember her. I mean, I was a tiny little kid and she was tiny. She was probably less than five feet tall, but she was this. Powerful woman. And I could feel it, I could sense it like I knew adults. And then here was this woman before me who had this something extra.

[00:08:10] Brian: And so at a very young age, I was like, what is that? Like, I'm in the room and she's like talking to me like I'm a conscious woke adult. Like she's not talking to me like I'm seven years old. I think I was gifted that like, if you're before me, you must be important.

[00:08:23] Brian: You know what I mean? From that moment I'm kind of getting that in this moment. Like I think she was thinking like, Hey, you're a little kid. I don't care if you're seven. Like if you're before me, you're important. So here we go. And moment, me, it impacted me. , later that year, I would go to Japan and receive private lessons from Dr.

[00:08:42] Brian: Suzu. Who I'm sure you know because you're a consummate musician. And so I have black and white photos of me as a little redhead kid. You can't see the red because of the black and white. But , I've got this bull haircut and I'm sitting there playing cello with, Dr. Suzuki over me. So I had these experiences.

[00:08:59] Brian: Then I learned transcendental meditation when I was eight. My dad was best friends with chiropractors. I decided I wanted to be a chiropractor by the age of nine. All these things, , which of course, , later down the road I was like, I don't wanna be a chiropractor. Cuz every time I would tell someone I wanted to be a chiropractor, they would gimme this weird look like that's a quack.

[00:09:17] Brian: so I changed it to dentist until I got into college and chiropractic and the culture caught up with chiropractic. I literally was in the, college library and saw chiropractors one of the top like. 15 professions that you can make money at in like US News and World Reports.

[00:09:32] Brian: And I was like, okay. I guess game

[00:09:33] Brian: back

[00:09:34] Brian: on.

[00:09:34] Andrew: you were in the chiropractor closet,

[00:09:36] Brian: I was totally closeted. Yeah. And I mean, I denied it so much that I didn't even know that that is what I wanted until I had moments where I felt really lost and I kind of was remembering back to like, what did I want to do when I was a little kid?

[00:09:48] Brian: And I was like, ah, maybe I should just be the chiropractor. that's what I did. And that was the beginnings it all.

[00:09:54] Andrew: Well, it's certainly a fascinating kind of like origin story. mom's a musician, you know, , I can see the drum set in the background. We were kind of jamming beforehand that we could just end the podcast now and, just play you guys out for another 45 minutes of, completely improvised music.

[00:10:07] Andrew: But maybe another time, we'll do that, but and then your dad's a NASA engineer, right? , just as NASA is, beginning to become what it would be. And then there's these cool interactions, right? Whether it's this woman who, , imprints you in this moment when you're young training with, , Dr.

[00:10:23] Andrew: Suzuki transcendental meditation. there's moments right where you're being influenced and imprinted. One of the things that came up, kind of an interesting question was, , you worked with this reiki master, right? This woman who basically brought that to the us. Anytime we're working with somebody, whether it's a coach you know, someone who's in healing work, someone who's an advisor or a personal trainer even no matter who we're working with, there's a big difference between the slice of the pie at the top and then just like everyone else, And like working with the top 1%, a top 5% sort of person.

[00:10:57] Andrew: I don't know what my question is. I guess the curiosity is how do you find something like that or find someone like that, or how do you discern, that this person really knows what they're talking about and this

[00:11:07] Andrew: person, maybe they've grasped a few truths, but like the level of mastery isn't

[00:11:11] Andrew: quite there. What would you say to that?

[00:11:13] Brian: I think it's kind of like someone who's a wine, aficionado to like a sommelier, right? If you're in that upper echelon, like, you know, because you've had so much experience with that particular thing in this scenario, wine, right? And so there's a certain level of like, time, space, repetition, , which is just refining and defining the taste, the perception, the sensory.

[00:11:36] Brian: Acuity and literally the neuro pathways that allow you to like have that level of discernment where you're like, I taste leather on top of, Arizona Rock, and you're just like, why Arizona Rock? , and it's like, well, because of this particular iron content, you know? And so I think if we were to like, translate that over to the realm of like, someone who's a phenomenal coach or an amazing healer and I think this is baked into the matrix of how it all works, right?

[00:11:59] Brian: when I was first starting out as a chiropractor, I felt like I was so under capable. I'm like telling people like, Hey, pay me. To help you. And internally I'm like, can I really help this person? You know, I didn't have the value in myself, nor did I have the experience and all and real skillset at that time, right?

[00:12:21] Brian: So who did I attract? I attracted in people that I could help. And this is what I was told in kind of the cracks between my conscious awareness and it's almost like kind of a waking dream. I can't remember the exact moment, but I would get messages like this throughout my life and they would inform me.

[00:12:39] Brian: They would instruct me. And so this was a really important one. And it said basically in the beginning, you will be set, people who will are mostly there to teach you. So about 80% of the people that hire you are there to teach you and they will pay you money. And it is.

[00:12:53] Brian: And I was like, okay. And there will be about 20% or less that you'll actually help and they will pay you and it will be fair.

[00:13:00] Brian: And I was like, okay. And then it was over time, the ratio of teaching to giving will change. And eventually, if you receive in this way and fully receive meaning being grateful and honored to receive the money given to you by people that wouldn't actually get better, but they would teach you. that is a law of the universe that you cannot comprehend and nor should you attempt to.

[00:13:27] Brian: And I was just like, okay, now I'm giving it in terms that are a little bit more lofty because I'm a finer wine now. So if I were to tell you that story when I was 23 years old, when I received it, it wouldn't have that flavor because I'm a different human being and I've been able to. , coalesce all the experiences in my life and refine it in this way right now.

[00:13:46] Brian: But the basics are still there. Does that make

[00:13:48] Brian: sense? and this is what I tell when I was teaching other chiropractors, this is one of the first things I would teach them. I would say, listen, this is like a million plus dollars here. This will allow you to sleep at night.

[00:13:58] Brian: and I've shared that with as many people as I possibly can, that I'm like in that role where they're where I was and I am now where I am now, I know that whoever it comes to me, 90% of the people I can help in some way, shape, or form. I still have a percentage of people who are my teachers that will never end no matter how good you are.

[00:14:17] Brian: I still feel that there are those people who are gonna pay you money and they're gonna teach you things. Kind of to answer your question, I is that story. And then I think another real easy tell, like if you're just at the poker table, is like, if they have to tell you they're great, then are they?

[00:14:33] Andrew: That's a good one.

[00:14:34] Brian: Yeah,

[00:14:35] Andrew: Agreed. Yes. And even energetically, right? Like, how does this person make you feel? Just, do they give you good vibes,

[00:14:41] Brian: Totally. there are two levels. there is like actual expertise over time and people that are just naturally brilliant, right? But there's also like the soul factor, which is like, there's kids out there just like me, just like you at some point in your coaching career who don't have a lot of experience, don't have a lot of talent, but they're a perfect soul match. And so it's just like, hey, this is kind of a average crap wine and this is kind of an average crap cheese. But put 'em together, they are perfect. And weirdly, if you ate the cheese alone or drank the wine alone, you would just be like, why are you giving this to me? But somehow when they're together, it just works.

[00:15:17] Brian: And so no offense to, someone being a crap human being, working with another crap, human being. But what I'm saying is like, the experience level, there's something more that I think that people miss in terms of like the soul that's in front of you where the experience, is not really so much important as it is just like you're resonant with this person, so there's exchange.

[00:15:36] Brian: let's do it.

[00:15:37] Andrew: I like that. it's the soul match and it's, even like a timing match and it's Everything just kind of aligns, right? And so it's like, oh, this is the person I need, For the next year, this is the person I need for the next six months. know, The next three years I'm gonna kind of go on this journey.

[00:15:51] Andrew: And maybe that becomes a stepping stone. Maybe it becomes a lifelong relationship, right? in a coaching sense or something like that. But you're matching energetically at that moment. some of you listening, like if you went to go to the upper echelon of executive coaching, like they'd be teaching you things you'd have no context on anyway, or it'd be way outta your price range.

[00:16:09] Andrew: It's like you gotta find something that matches. it's a good point

[00:16:12] Andrew: that you're bringing forth.

[00:16:13] Brian: and so from that perspective then it's kind of everything equalizes. Right.

[00:16:17] Brian: so then there's a match for everyone. ,that seems like the universe that I want to inhabit. and in my experience, that is what happens.

[00:16:25] Brian: But it's also a nice story.

[00:16:27] Andrew: I think that's accurate. Thanks for indulging me on that question. One thing that comes up is just why chiropractic, right? you've dedicated your life to this practice, you've gone on this amazing journey into the technical aspects. And then also, learning nuanced techniques inside chiropractic.

[00:16:43] Andrew: Then you've actually, in some ways, almost like transcended it at this point where you've said, okay, I'm using chiropractic to inform what I do in my practice. But what we're doing at Genius and all the, workshops that you guys are up to is some ways is almost surpassed it but for the uninitiated, they might go working on my back, like relieving my back pain, this guy doesn't seem like somebody who just wants to help people relieve their back pain.

[00:17:07] Andrew: I think

[00:17:08] Andrew: he's here for something else.

[00:17:08] Brian: Yeah. Absolutely. that's been something my whole professional life, you know, so I'm in my 28th year of being a chiropractor which is crazy. I mean, I'm like, do I even feel like I'm 28 years old? Like, how is that even possible?

[00:17:21] Andrew: I feel like I'm about 28, 29 right now to.

[00:17:24] Brian: It's a good thing to feel young when you're aging. So why chiropractic? Essentially, the early parts of my story, of why chiropractic? I think we're just like, I had a lot of association. I had proximity. My dad knew chiropractors. My dad created an instrument that was utilized by some famous chiropractors.

[00:17:41] Brian: And so it was just like, it was in my environment and that was part one. Part two was, it just resonated with me like I am a experiencer through my body, , I love physical comedy. Like I love when someone gets physically calmed when they're using their body. To describe and explain something.

[00:18:03] Brian: I'm just a fan. I've always been a fan of the body. I experience through my body very much, always have so much so when I was a little kid, I had to like really numb myself out because I was experiencing too many things that I didn't know what to deal with. So the chiropractor just made sense. Now, down the road when I had to re-ask that question as an adult, like, why do I wanna become a chiropractor?

[00:18:23] Brian: Then there was just a pragmatic, like, okay, I think I can pay the bills. I think I could make a living doing this. But then when I got into chiropractic college, then it was like this remembering, it was like this recalling of like, oh, this is why you know, when you like, make a decision, you're like, it all makes sense.

[00:18:37] Brian: But then you do it and you're like, you're deep into the decision. You're experiencing the act of having made the decision and living it, and you're like, oh my God, I had no idea. Thank God I made that decision. They're all the layers and levels. That you just couldn't know at that time until you experienced it.

[00:18:54] Brian: So that's really what happened. And ultimately is, it was kind of a reclaiming of the origins of chiropractic, which are very simple. It's basically the purpose of chiropractic was to unite man. in these days we say mankind or humankind, let's say, the physical with the spiritual. And we do that through the nerve system.

[00:19:13] Brian: Well fast forward a hundred plus years and science and consciousness and spirituality are all coming to very similar conclusions that they did in 1895, which is the spine and the nerve systems, the conduit of consciousness. Science even further is basically saying like the brain is basically like a receiver and a transmitter, it is not.

[00:19:31] Brian: Like where consciousness comes from. And we know this because of so many studies and near death experiences, people who die, their heart doesn't work, their brain doesn't work. And yet they recall with great detail what things look like, what people are saying, smells that are had. So it's just like, well if the brain's dead and the heart's dead, .

[00:19:49] Brian: You know, it can't be the alpha Omega of consciousness. It's just not. So that was my excitement for, is just like, for me it was like the health and wellbeing of the human. But to me, even deeper and further into that was like the aspect of growth and consciousness. It was the ability for one to grow physically, emotionally, mentally, spiritually, and feel more connected to themselves than others.

[00:20:15] Brian: That's what excited me about chiropractic. it's a simple premise. It's like, if the spine is. Being interfered with, then it affects how you receive and give information. So therefore when your spine's distorted, your perception of reality's distorted.

[00:20:30] Brian: And so that alignment then creates clarity and therefore a clear living experience. that's been my, kind of path. And you mentioned we've gone beyond an extra and, you know, in the next year or so, I mean, we're gonna be teaching what we're doing. Actually 2023 is our first foray into that.

[00:20:48] Brian: And we're going to be teaching outside of the realm of chiropractic. So I'm stepping outside of chiropractic eventually, I'm sure at some

[00:20:56] Brian: point I will, let my license go and, a regular Joe, be a civilian teaching what we do.

[00:21:02] Andrew: Experiencing through the body, right? This alignment that causes in some ways it's the nervous system, a lot of people though are just thinking chiropractic, like, okay, my spine's aligned. Like, what's the big deal? Like, thanks, but like, you say the nervous system, in some ways is it almost like not when my nervous system, when my spine's aligned, my nervous system is, at ease, or my nervous system is more correctly attuned.

[00:21:27] Andrew: And this also might kind of circle back to one of the first points you made, which is, Hey, this is a trauma-based learning center. Welcome to Planet Earth,

[00:21:33] Andrew: and maybe loop in some of those concepts as well. what would you say?

[00:21:37] Brian: Yeah, totally. And so, the advanced above and beyond just the spine and the nerve system is ultimately there is a confluence between the spine and the nerve system and the energy body. So when I speak of the energy body, there is more and more science research that's coming out that's saying, the ancients had it right all along, that we are not just physical beings having a spiritual, we're not just physical beings having a physical experience.

[00:22:01] Brian: We're physical beings having a spiritual experience, and I would reverse that as well and say we're spiritual beings having a physical. So it goes both ways. So with that, there is this energy that's in our body Spoken about as prana, as chi, as life force, depending upon the cultural lens you're, looking through.

[00:22:18] Brian: And that energy emanates above and beyond the body. So like a kind of easy way to know this is like and it's so crazy to think that ATMs are kind of obsolete, but ultimately they are. But probably most people remember the days where you'd have to stand in line for an a t m and we could say that there is like an unwritten cultural awareness of like, you don't stand two inches behind the guy who's next in line, cuz like, he's just But how do we know that someone's like two inches behind us? But we know we're sensitized. Like, we're just like, what the f And we turn around and we're just like, dude, can I help you? And because there is an energy that's around our bodies and we're sensitized to it interestingly enough it's most powerful. Not at the brain, but at the heart. And so the Heart Math Institute, they're out of Northern California where a lot of greats come from. . They have been studying the energy around the body and located at the heart.

[00:23:14] Brian: And interestingly enough, it's about six to seven to eight feet about the distance that we were all asked to stay away from each other for the little epidemic situation

[00:23:22] Brian: That we had no, there was no reason for that. No, because viruses have been at the virus Olympics. the gold for virus jumping is only five feet.

[00:23:34] Brian: So they know that if you're six feet away, there's no virus. that's not even, There's just no virus. Yeah. The best of the best. , yeah. And as was broken, the five minute mile, I'm sure viruses will break the five foot

[00:23:46] Brian: jump, you know? But we have time.

[00:23:48] Andrew: yeah. Especially when we have, gain function research that we

[00:23:53] Andrew: we're artificial uh, creating these things,

[00:23:55] Andrew: but

[00:23:58] Andrew: Are

[00:24:01] Brian: so basically when I'm looking at the body, I'm looking at that interface of how the spine, the nerve system, and the energy system, which also includes the fascial system, the connective tissue. So what's also interesting is, we're biased.

[00:24:15] Brian: on this planet as humans, we think we're the best. And again, going back to like if humans are always saying we're the best, and like if you have to say it, are you really like, you know, who's not saying it? Dolphins. And guess what, they're not saying it. And the research shows that they have much bigger brains than us.

[00:24:33] Brian: They have much more complicated social structures than we do. they express in ways that we can't. And they're also now finding that dolphins, when they send their little e like signal, they're literally throwing out a 3D picture that can go through water like for hundreds of miles. a dolphin could see a human basically scan a signal out that shows a picture of the face of the human.

[00:25:01] Brian: So a pod a hundred miles away knows exactly what human looks like in the water. Like that's how complex they're, and we're like, Let me just look it up on Google. cuz we're the best, cuz we have the most technology. It's like, so this is where I go is outer technology. I mean if I wanted to talk on a piece tonight, it would be this.

[00:25:19] Brian: It's like, is the inner technology that we have as human beings, our human body, is it being explored and connected with, with the same level of focus, intention, intimacy and devotion as we do to our outer technology, our phones, our computers, all the things, right? And in my opinion, no, we're not moving fast enough with our inner technology to match the pace at which outer technology is accelerating.

[00:25:50] Brian: I'm not against outer technology. I mean that you and I can look at each other. From across the country star at our beautiful, faces and instruments behind us. That's badass. I love that. Right? Because we're not dolphins. We don't have that capacity. But I say different. I say we do have that capacity.

[00:26:06] Brian: We're just spending more time because it's easier to pop open the computer. So what I'm interested in, is people to explore their bodies, their nerve systems, their energy bodies, in such a way where instinct, intuition, inspiration, insight becomes equal to thought, becomes equal to cognition.

[00:26:26] Brian: Because right now most people are utilizing mostly cognitions to drive their life, which is thought, but they're not very instinctual, nor are they very intuitive, nor are they very insightful or inspired. And that is essentially because all of our focus is basically separated, disconnected from our bodies, and therefore we're putting the proverbial.

[00:26:45] Brian: Cart in front of the horse, which is technology.

[00:26:49] Brian: Outer

[00:26:50] Brian: over technology, inner being

[00:26:51] Andrew: Yeah. That's awesome. So what would you say is, we're hitting on the central premise, right? The central sort of, you know, we're getting to the, deep rich sort of differentiated insights here.

[00:27:03] Andrew: What would you say then, is the reason for that? Are you listed four eyes? I don't know if I could call 'em off the top of my head as like ins instinctual intuitive, insightful and

[00:27:15] Andrew: So there's like, I don't know if that was intentional or not, but these four eyes, it's why aren't human beings consistently having revelations of

[00:27:23] Andrew: intuition? Why aren't they having inspiration? And when you say disconnected, what's disconnecting them? What's getting in the way?

[00:27:29] Brian: Yeah. Well, it's a split. That's happened. It's a split that's been talked about. Indigenous peoples have known this for years. They have stories that speak of it. There's a particular story called the and I have a book coming out. This is in the book but it's a story called the condo and the eagle, which is basically, there are these two different ways of being the condos, the more feminine, it's the more indigenous, it's the more intuitive and the eagle.

[00:27:53] Brian: Funny enough and of course this was before the story was told before the advent of the United States with the eagle representing it, which I think is very telling. But the eagles, the more masculine, . it's more mental. And it's more technological. So there's this split, and in the story it says at one point they would be worrying at an another point in time, which many indigenous cultures now speak to now is that time that they would fly together and mate, that there would be a unification of the indigenous ways of being on the planet and the modern ways.

[00:28:27] Brian: And so that is the split, that's the disconnection. We have grown and advanced in many areas, not connected to other areas. So we've grown intellectually, we've grown technologically, but we are not emotionally. Nor are we connected to our bodies enough to support the level of intellect that we have.

[00:28:48] Brian: And so, Einstein said, something to the effect of like, it's, appallingly obvious that our, technology has exceeded essentially our compassion or our humanity. And he was referring to that. He made that quote, and kind of butchered it a bit, but he made that quote with reference to the advent of the atomic bomb.

[00:29:07] Brian: he's basically saying like, look, great that we have the mathematics, the physics, the science to create this, but are we really grown up enough to handle something like this? Like, is this a good idea for us to

[00:29:18] Brian: continue

[00:29:18] Brian: to.

[00:29:18] Andrew: a hypothetical question?

[00:29:20] Brian: and same is true, here we are now and we have the advent of ai, we have the advent of robotics, we have all this stuff.

[00:29:27] Brian: And there are many people who are very concerned about these things. I'm not against them, I'm just saying, are we grown up to use this? You know, it's like handing a gun to a, loaded gun to a five-year-old. It's like, I'm not against guns, but I'm just saying don't hand it to a five-year-old.

[00:29:40] Brian: And we're at this point where, how do we close that gap? And this is really what I'm up to. What myself and Chelsea Ray, my wife are up to is basically taking this indigenous wisdom. Bringing it with the lens of modernity. So it's like we're not saying get rid of modernity. We're not saying get rid of the modern waves.

[00:30:00] Brian: We can't stop that. That train is like, well, on its way going fast. But what we can do is while we're on the train going fast as we can have some conversations that say like, Hey, there are some forks up in the road here, and we have time, we have time to make decisions whether we go right straight or left here, and we can be cognizant of where each track takes us. And so to me, the wisdom of the indigenous people, of people who have lived closer and more connected to the earth is really what's necessary. In order to answer the question. And. I see that their wisdom and what we've been working with is essentially that there is this technology through the elements that is in support of our inner body technology coming online in such a way where the capacity to be very connected to your physical body and your sensation to not have to live a life based upon pain and discomfort driving your decisions, which is where many people are at.

[00:31:01] Brian: You know, many people on this planet right now are on some level of pain, whether it's physical, emotional, mental, spiritual and in our opinion is because we have lost our way relative to that connection to the earth, to water, to fire, to mineral, to air, to nature of which the indigenous say like, Hey, look, these are ancestors.

[00:31:21] Brian: these are the ingredients of creation in this reality. We can translate to that very easily to physics. so there is this clear read as far as I can see that what the ancients knew now, how they knew that that's a whole different story. But what they knew is here to inform this very important fork in the road that we're at with humanity.

[00:31:41] Andrew: Yeah, that's a large part of the mission of this show is to, help us navigate tough decisions wisely. and it's really discernment, that can be personal decisions. but we are being, certainly thrust seemingly into a crash course uh, here, you know, kind of a we're heading towards the cliff in many different areas.

[00:32:00] Andrew: And there's, it is like, ai, right? Or bio weapons or nuclear weapons. And it's like, just look at the last two presidents. I'm not a fan of either of them. One from

[00:32:09] Andrew: each side, you just, them with you know, all of these, sorts of things.

[00:32:13] Andrew: we've been completely disconnected, honestly, from that. And then you look at Covid, you look at deaths of despair, whether it's drug overdoses or suicides, all of these things are going up, even I was listed yesterday work participation, even though like there's plenty of people to work, the people just aren't working,

[00:32:29] Andrew: There's people just withdrawing people aren't having kids, people are doing this.

[00:32:33] Andrew: there's, there's so many different sort of things that were just like disconnected from what we're, kind of designed to do. And the reason for that is, I suppose it's, the body. It's the experience that we're having and we're, we're just stuck in our head. Maybe there's some cultural elements to it.

[00:32:51] Andrew: I'd love to hear you maybe even speak to that more.

[00:32:53] Brian: yeah, the cultural aspects of things. I'm sorry, what's the question?

[00:32:58] Andrew: don't, I don't know, I just ranting about my own, like what I'm witnessing

[00:33:02] Andrew: and,

[00:33:03] Andrew: does it inspire any interest from you

[00:33:05] Brian: totally, I think the point to me that's compelling, exciting, honestly, terrifying for sure. And we're at a point. That as far as human recorded history. So let's just say that shows we've never been at before and I think it's easy to look at it and, we are coming apart of the seams

[00:33:23] Brian: I think that that's a powerful place to be.

[00:33:26] Brian: I think that part of the challenge is that for so long, which terms of human history is like a drop in the puck. In the bucket. But you look at the lifespan of a flight, it's four days, right? but you gotta imagine yourself as a fly. You don't have to, but I do as four days and I'm thinking like, man, this, is forever.

[00:33:43] Brian: This life is so long. and the same is true of humans. At most we're maybe pushing up to a hundred and it seems like such a long time. But that's only because of how we experience the reality of time. It's a drop in the bucket so quick. It's a flash. And so what's happening on the planet and the quickening of consciousness necessitates the falling apart of what has been because the tour at odds with each other.

[00:34:07] Brian: And so, even though it seems like, oh my God, , this is horrible, this is really bad. Like if things continue in the way that they're going, they're gonna get really rough. And only rough if you're hanging on to that which isn't working anymore. It's only challenging and painful and hard for those who somehow feel like the way things have been are the way things going to be.

[00:34:30] Brian: Like it's not. Things are going to change. so if we are adaptable, if we are in for the ride, if we are. in as not just the individuals, because that's the game that has been played everyone out for themselves. It will not work in this next chapter. Like we are the single cell coming together as a multi, multi-celled organism.

[00:34:54] Brian: That's the deal. It's all gonna be about collaboration. It's all gonna be about co-creation. that's the future. And so if you're in that, now, you are a leading edge, adaptable human being ready for the right of your life. If you're not, it's gonna be rough and we're gonna lose a lot of people. People are just gonna die.

[00:35:11] Brian: But people forget that that's part of the deal. Like people get all bent outta shape about, I'm like, all these people are dying. It's like, well, you know that you're going to right. Like, you know, that's part of the deal. Like that. Everyone signs on to that. There's no one exempt from that. And so that a lot of people will die in this time period is not news.

[00:35:31] Brian: It's just that how they die, the way that things are gonna fall apart is gonna seem weird because we're in a time period where the falling apart is more important than the coming together first. I mean, n nobody is gonna hire someone to redo their kitchen and not expect them to do a whole lot of demolishing before they build.

[00:35:52] Brian: I mean, if you do one before the other, it's out of order and it doesn't make sense. But when we see that happen on a human level, on a cultural level, on a, business level, on a money level, on a, health and wellbeing level, we poke, we poop our proverbial pants because it's not a kitchen remodel

[00:36:08] Brian: it's us, it's our life. it's way more personal.

[00:36:12] Andrew: I, I wanna make sure I'm attuned to what you're saying. So it's like it's not that you don't have compassion, right. For these people

[00:36:17] Brian: I cry like every day. So, you know, like I literally do, if I go a day where I don't cry, and that may sound crazy to your listeners, but I mean, it's not a bad thing to me. It's not like my life sucks, my life's amazing because I cry. I also feel a lot of joy. So, no, I have tons of compassion for people who lose people.

[00:36:34] Brian: I mean, my God, it's horrible, right? So I'm just saying in the grand scheme of life itself. So that's the other part. It's like we're not good with emotions enough to allow you know, when people die, we're numb from the experience. So it feels hard, but if. , in indigenous cultures they have women who are there as whalers, as grievers to help the people who aren't so good at it.

[00:36:57] Brian: They're like, okay, you, you, you, you, you and you, you cry about everything. Okay? You are officially the grievers because when someone dies, you're obviously gonna cry, right? So you're the cry Avi group. And in your cry, you're gonna support people who suck at it, because there's a bunch of people in our community who suck at crying.

[00:37:14] Brian: It's no big deal. that's just how they operate. But they're thinkers. So we want them to be thinkers, cuz that's important.

[00:37:19] Brian: they have it baked into the matrix of their community to have people who are really good at crying, to be in support of the people who suck at it, right? So it's, like a natural thing.

[00:37:28] Brian: Well, we have dismantled that and we've pathologized it and we disconnect it. we sit in movies and watch people get blown to bits. Not anyone's shedding a tear. I'm like, how can you watch that and not lose your mind? So people have become so desensitized. now I'm saying the opposite. I'm saying become very sensitive to all this stuff and cry your brains out when something horrible happens.

[00:37:50] Brian: And that's the adaptability part. The people who are not adaptable and all this stuff, does fall apart more than it already has been, which, you know, I mean, it kind of seems like it could. They're gonna be frozen in a non feeling, non capable, non-doing space. And you know who's gonna rise as the emergent leaders, the listeners of your podcast, like the people who you coach, because these are all the human beings are curious in entrepreneurial, which means they're risk takers and they're here for that ride.

[00:38:21] Brian: They're like, I'm here to create business that's not here. And if my business doesn't work, then I'll just create another business that needs to come in, because that's how entrepreneurs think. and those are the people who are gonna be at the cutting edge. I see businesses like the cutting edge of spirituality, and I think a lot of people who used to be in the healing realm are now jumping into the entrepreneurial space because they're truly the adaptable, crazy risk takers.

[00:38:44] Brian: And they like doing outlands outrageous things that are not necessarily in the loop of, the nine to five, what their parents did. They want to like work less and make more money but that's, their entry point in just like my entry point into chiropractors. Cause my dad hung around a bunch of chiropractors.

[00:39:00] Brian: But then they get into it and then gonna realize the real reason that they did it.

[00:39:04] Brian: Be like, oh, that was all kind of a ruse to get me where I really want to be,

[00:39:08] Brian: what I'm really supposed to be.

[00:39:10] Andrew: Well, thanks for clarifying and thanks for, helping the listener connect to that it's all about living fully and fully expressing and fully feeling right. And when you fully feel the grief and the shame and the guilt or whatever it is on this side, it frees you up, right.

[00:39:25] Andrew: To feel this other side. I actually just came back from Austin, Texas this past weekend. We were there with about a hundred uh, it's kind of a cool group. You should check it out. We had the founder on the podcast, his name's Sean Roman, and this is called Front Row Dads. It's only Dads

[00:39:39] Andrew: Okay. Everyone's in and they're a dad. So

[00:39:42] Andrew: it's like a hundred men coming together and from all over the country and. It was basically three days of what you're talking about, of us crying our eyes out and creating safe spaces and containers and, I'm sure if someone just wandered in from off the street the feeling that we all had of connectivity, of freedom, of being alive, of connection with one another even leaving, right? It's only been a few days, but it's just like cleaner, clearer, better interactions with my

[00:40:05] Andrew: wife, with my kids. Everything is running smoother.

[00:40:08] Andrew: And so this just brings us back to like, well, okay, we've outlined the problem. What's the

[00:40:15] Brian: Yeah.

[00:40:15] Andrew: how does your work get people there? Like, walk us through that a little bit.

[00:40:19] Brian: Yep. Totally. So you know, the solution is basically connecting to the very things that make us up. So, If we take the lens of the indigenous and we agree that the elements, and you know, I mean, look at any culture, look at, Chinese culture, Japanese, Greek European, they're all speaking of the elements.

[00:40:40] Brian: We look to the stars and we have them categorized according to the elements. Elements are a part of our human history. Where would we be without water? Where would we be without air, without fire, without mineral? I mean, all these things we're living because of these elements, right?

[00:40:55] Brian: And so they truly are the ingredients of creation. And so essentially we support people through genius frequency methodologies to connect in their bodies to the elements. And everyone has an elemental code. So everyone has a specific. Order of operations of each element. And from that order of operations, they experience the nature of reality and are fully connected on a physical, emotional, mental, spiritual level.

[00:41:27] Brian: And so what happens in life is because we live in a trauma-based learning school our bodies have to learn how to protect in these moments and kind of bookmark. So it's like if you're scrolling, you know, on your phone and you're like, you find something on Instagram, you're like, oh, I wanna check that out, but I don't have time to do it right now.

[00:41:44] Brian: So then you go to the website, you bookmark it, and then, you know, like, oh, and I'm just like hanging out on a plane or doing whatever. I'm just gonna, like, that's when I go through all this stuff, but I need time and space to do it. So that's like trauma. It's like we don't have time and space to experience and experience, so we bookmark it.

[00:41:57] Brian: Our body does that for us, and we're basically going to bookmark that as, A wound, which is basically wound, which is a winding. And so the winding of our tissues in the body, whether the neurological tissues, muscular vertebra misalignment, connective tissue, all these things go into a winding pattern.

[00:42:15] Brian: It's a protection pattern and it's a bookmark of energy and information that ideally when we have time and space and safety and connection that we check out, we look up that website and we go, what happened? And if we don't, then we're basically not accessing. It's like, Our hard drive speed doesn't go as well.

[00:42:36] Brian: Our connectivity to the internet doesn't work as well. Like, we get on the sites and it tends to crash for some reason. We've got a 5G phone, but it's only working with two G, so everything's like a little bit. Clunky and messy. That's how humans operate when they're wounded.

[00:42:52] Brian: So essentially when we're working with people, we're supporting them to first unscramble because basically that code scrambles for protection. And so when it unscrambles, it allows for the free flowing transmission of energy and information that we call our real life experience. And as that happens, people feel things, they feel emotions, they feel sensations that they haven't.

[00:43:16] Brian: They start to feel pains and tensions in their body start to unwind. They start to recognize these repeating thought patterns of negativity that have plagued them for years and years and couldn't find the pause or the off button to all of a sudden start to shift or disappear. They start to become aware of memories of themself in certain parts of their life and understand why the trauma happened and they don't.

[00:43:38] Brian: have someone translate for them. They start to become their own translator of these experiences such that there's a clarity there that guides and informs them to the ultimate, which is essentially remembering like who you are and why the f you're here. that's all done through essentially, you know, working on the body and the energy body around.

[00:43:57] Brian: And also we have a whole series of explorations in the body. And this is, what we're launching come 2023 is how do you work with your own body to connect with the elements and with your own two hands and nothing more necessary. You can literally unwind the traumas of your life that are keeping you from you and are interfering with the clarity of, all the great questions.

[00:44:20] Brian: Why are you here? what's your value? What are you supposed to do? What are you supposed to eat today?

[00:44:24] Andrew: if you're listening and that doesn't sound interesting to you , go find another podcast.

[00:44:29] Brian: Listen to the worst than poor podcasts, cuz

[00:44:31] Brian: that's probably more a Yeah,

[00:44:33] Andrew: it's like, what am I here for? What am I here to do? What are my gifts?

[00:44:35] Andrew: What are my strengths? Like, what am I supposed to do today? How should I respond to this person? this unlocks in some ways, it's the key to unlocking a lot of your, life's biggest mysteries all the way down to like the most mundane, like, should I take this phone call right now?

[00:44:50] Andrew: Let me think. it's actually less like, let me think. It's like, let me feel into this. energetically, intuitively instinctually, right? Is this the phone call I should take right now, or should I let it go to voicemail ? And

[00:45:02] Andrew: you just know, right? And to the extent that you're wound and hurt and.

[00:45:07] Andrew: Burdened by these sorts of things. You're gonna just be making error after error after

[00:45:12] Andrew: error. And so I think this adds up and it, makes a ton of sense. and then the fact that you're starting to be able to teach this is really amazing. Help me understand, cuz you're doing a course here, you're gonna start introducing this, in an even deeper level. You got the book coming out. I

[00:45:26] Andrew: mean, there's a lot of exciting things that you and Chelsea Ray are up to. What's it look like? How does someone get involved?

[00:45:33] Andrew: is there a spot where you can send them that, they can get more information or what would you

[00:45:37] Andrew: say

[00:45:37] Andrew: to that?

[00:45:38] Brian: yes, Well get involved now and you're gonna see our literal transformation from kind of like one way of being on the plant. You'll see basically the to the butterfly, just looked at and approved like our branding logo.

[00:45:49] Brian: So we literally, like, that was today. so what I would say for now is if you're on Instagram, find us at Nourish Flourish now. And that will transform into genius frequency

[00:46:00] Brian: soon.

[00:46:00] Brian: But just stay with it. You can go to our website, nourish flourish now.com. Go to the bottom of any page and just give us your email and we'll send you a 90 minute video called Meet Your Genius.

[00:46:13] Brian: And we take you through the whole thing, like, what is what we do? Where did it come from? So it's really like laying out in 90 minutes, the whole thing, plus a couple demonstrations so you can see what does a human body look like when it's expressing the elements? Because this is wild. it is weird and cool and like, you'll potentially do a double take if you haven't seen stuff like this before.

[00:46:35] Brian: So check it out. and then we have an online course coming up, which we're so excited about. This is our first opportunity to really teach this to people so that they can become more self-sustaining. Because at this point, you know, we're the only two people who are doing it.

[00:46:48] Brian: So it's been set up kind of perfectly that way, because the way really for us is The vision's always been how do we create something that's self-sustaining where we are not as necessary? And by the way I may have painted a picture at some point in time where, it seems like. Hey, Mike I'm suggesting that like, you know, Hey, you just do this stuff and like, your life is perfect and you don't need anyone. You just, you in the elements and you're all good and golden. And I wanna make sure that I'm clear that actually the opposite is true. Here's what's inevitably will happen if you connect to yourself more deeply, the next thing that will happen is you will invariably want You will invariably want coaching you'll be attracted to being in community. Because once you connect deeply with yourself, then it's like, life is not fun unless there's someone else to jam with, to play with, to interact with. Like, that is the whole reason we really come down here.

[00:47:44] Brian: It's like once we get through the trauma shit, Living life and connecting and collaborating with people is just fun. I mean, like when I got the email from you, I was like, Hey, do you wanna be on the podcast? I'm like, do I want to talk with Andrew Biggs for like an hour? Like, of course. Like, and have it recorded, because I know what's gonna happen.

[00:48:01] Brian: If it's, like you and me on the phone, like we'll have a great conversation. We always have. But if it's you and me on the, phone for something bigger than ourselves, then there's this element of like, Ooh, what's gonna happen? Like, what am I gonna say? Or What are you gonna say?

[00:48:13] Brian: Or , how are we gonna inspire each other in some way that's like bigger than what we would do individually or even collectively for just ourselves?

[00:48:21] Andrew: I love it. And I think that's one of the key missing things like community in general, just like how isolated we are, how like atomized we are. I think a lot of the dysfunction happens there where it's just

[00:48:31] Andrew: like, as soon as I do something stupid, if I could just call you and be like, I just did this thing.

[00:48:36] Andrew: can you just witness my like stupidity for a second? And you go, Hey man, I've been there too. In fact, I did that last week.

[00:48:43] Brian: honestly, both you and I, Andrew Bigs are as whole as we are today because you and I did that for each other at one point in our life. Like we literally did like stare at each other's eyes and we had a deep moment

[00:48:54] Brian: of exchange and like I was a different person after that.

[00:48:57] Brian: You were a different person after that. it is all in the community that the magic happens and that, in kind of an answer to the question that you asked earlier, it's like, well, where did we go wrong? What's the missing thing? It's community

[00:49:08] Brian: there's no such thing as an indigenous person. It's always indigenous communities. There's not

[00:49:14] Andrew: mm-hmm.

[00:49:15] Brian: bob.

[00:49:16] Brian: Who

[00:49:16] Andrew: Yeah.

[00:49:17] Brian: Saskatchewan like doesn't exist,

[00:49:20] Andrew: and what Brian is referring to is, we actually did something similar this past weekend, but we sat across from each other and, the instruction was, you know, obviously everything is confidential, but share whatever, you know, your deepest, darkest secrets or whatever you've, you know, you're ashamed of you've ever done.

[00:49:35] Andrew: And, and it was a really powerful moment and for both of us. we just happened to get partnered up, which I'm sure that was no coincidence, , but this past weekend we did something similar, and again, people were sharing some stuff that maybe they'd never told anybody. And Preston Smiles came in.

[00:49:50] Andrew: He was a really cool guy. And he kinda led us through this workshop just how everyone felt, right. Just getting

[00:49:55] Andrew: things off their chest

[00:49:57] Brian: What a beautiful last name for what he does.

[00:49:59] Andrew: I know, Right.

[00:49:59] Andrew: I was like, is that like a stage name I gotta look that up and see if it's really his last name.

[00:50:03] Andrew: But I love everything that we're sharing here. this is really, really great. Talk to me, personal question. This is the first time you and I have connected at least publicly since you've gotten married, you know, to Chelsea, Ray, and you guys are on this incredible journey together.

[00:50:18] Andrew: What's it like, man, how's married life treating you? Is you living the dream

[00:50:21] Brian: It's amazing. it's amazing. It's really good. It's really profound. I'm so grateful for our collision, her and I, I mean, it's magical how it all transpired. And I wake up every day and I'm kind of just like, how did all this

[00:50:35] Andrew: It's kind of a wild story. there's like a lot of quote unquote coincidences.

[00:50:40] Brian: maybe, there are pieces of our story in the book. Like, so the book that I'm, writing finishing right now is a combination of stories of my personal life and then also stories to inform, like on a personal level how it relates to the elements or genius frequency in some way, shape, or form.

[00:50:56] Brian: So and I also wanna say like, as amazing and magical and beautiful as a relationship is, and it is like every day when I was like, seven years old when I was in like first and second grade. Like I had girlfriends, I was so into like, I wanted the love of my life from when I was like six and seven years old.

[00:51:16] Brian: Like I've always been a very romantic, my nickname when I was like in preschool is Loverboy cuz I just like went up and hugged everyone and everything. But then, you know, as I grew up, if you're a boy and you're just like hugging everything and you wanna be in a relationship, there are names for that man.

[00:51:30] Brian: There are names on the schoolyard and like other boys, rightfully so, kind of figuratively, not so much literally, but beat the crap out of me. and it was hard , and it was good for me cuz I needed to be informed about the culture that I was moving into. And they were, Dude, you're not gonna make it like you're in Catholic school and we're gonna teach you how things are out there, and if you can't square up with this reality, like you're gonna be sauce.

[00:51:58] Brian: And so I was glad that I was informed. It was very painful. It led to a lot of kind of the traumas that I would, live on later down life. But I would eventually unwind to my natural state, which is a loving human being for the most part that wants to be in a deep, intimate relationship so that this all happened is incredible to me.

[00:52:15] Brian: Now, that all being said,

[00:52:16] Brian: I was married prior to this relationship and when I left, a lot of the things that were wrong in our relationship were not necessarily because of me.

[00:52:28] Brian: And boy was I wrong. Like I could not have been. More wrong . And so all those things were waiting for me at the door, like, so as soon as the moment where it's just like all the, beauty and all the magic and all that stuff, it was just like I opened the door and all that was just right there.

[00:52:45] Brian: It was just like, okay, You still need to deal with this, you know? I'm saying that because I wanna be clear and authentic, because sometimes I know when I've heard about other relationships and like, a person's like, oh, they found the person they love and their soulmate and their twin flame, and they're, whatever the words you wanna throw on top of the relationship that somehow makes it unicorny.

[00:53:02] Brian: I would focus on the corny part of things and get pissed and just be. Really? Come on. Like tell me the real stuff. Like there's more to the story. And so, you know, I am here to say like with all the magic that we have, I've had to navigate and deal with the same stuff that I left off at the relationship.

[00:53:20] Brian: It was not her fault. It was not my former wife's fault, of course she's a human being. She has her stuff too. Came together. But she's a wonderful, amazing person and we actually have a great relationship now. But I will say, like I came on an early podcast and I made some comment and she like heard it and I was just like, oh God, how could I be so blind and arrogant, and back then, you know, earlier on I was like, no, it's not me. I'm fine. Like it wasn't me. I feel very grateful that I have the relationship that I do. I feel incredibly blessed I think what makes it so powerful now is like she and I are so willing to go wherever we need to go get magic and the love that we know exists.

[00:54:03] Brian: And

[00:54:03] Andrew: Mm-hmm. I just appreciate how you, eloquently stated all that and, for the listener who's, maybe in a relationship and struggling, I think it's, great reminder. The men I was just hanging out with this past weekend, it's like, yeah, there's a lot of great things about relationships and it's also, it doesn't exist solely to please you.

[00:54:20] Andrew: It's there to push you and to help you grow. Like why wouldn't it, why wouldn't your significant other, your spouse be your teacher, maybe your

[00:54:27] Andrew: best teacher? And

[00:54:28] Andrew: so,

[00:54:29] Andrew: just, the realization that everything that you're, pointing to the finger at or significant other for maybe consider taking a deeper, look at it especially I think, as men we can tend to be push the, onus onto our, women. there's a lot that we need to look at. oftentimes, she's responding to you, she's responding to your leadership, she's looking for you to lead the way.

[00:54:49] Andrew: And if she's not getting it, then, and you're wondering why she's a ballbuster, well, you know, maybe you need to step up

[00:54:54] Brian: yeah, yeah,

[00:54:56] Andrew: that you know she was looking for in the first place, or that you were for the first, here's your relationship.

[00:55:00] Brian: That's a whole other podcast,

[00:55:02] Andrew: Oh yeah. Or we can just, you know, we can go for three hours now.

[00:55:04] Andrew: It's So we always ask our guests, Brian, three questions before we depart. The first question is what do you think the world needs most right now?

[00:55:12] Brian: I'm sure that I would've answered that with, love maybe two, five years ago. Certainly the world needs love. There's no doubt about that. I think right now in this moment, how I'd answer that or how I am going to answer that is the world needs more right now.

[00:55:30] Brian: Remembering, and I mean that in a number of different ways. Go deep enough within yourself at whatever level, whatever way you want, and there are many of them on the planet. you will start to remember why you're here In your bones is deep memory that was set into vibrational motion when you were born, when your head was squeezed out through your mom, there was a signal that was sent that was implanted and like a tree that grows hundreds of years.

[00:56:04] Brian: And there are, you know, for each year, a ring of that tree that if we cut it, we could count it in the center of that tree is the information and the energy that is the same as the seed. And so in the same way, in the deepest part of our bones, we have memory of why we're here. And we, and , it's so easy to look out there and go like, well, where is it?

[00:56:28] Brian: there's a reason the sages of the ages have been saying, look inside for a long time cause it's true. I would say remember that. And then I would also really look at like, remembering , as a point of reference for like, what are you remembering? Like, are you remembering all the things that bring you pain are you like reminding yourself of those things?

[00:56:46] Brian: And if so, it's, probably because you just haven't digested enough of your past. It just says that you're traumatized. And so

[00:56:51] Brian: that's a good sign and signal if, your memory is that of pain and like you're not looking back at your life and seeing even if you had horribly shitty things happen. If you're not able to translate those horrible, shitty things as the reason why you're so amazing now, then that is a clue into your need to do some deeper work, which is gonna make your life so much better.

[00:57:16] Brian: that's what I think the world needs to do right now is remember who we are and why we're here.

[00:57:21] Andrew: Great answer. And yeah, if you find yourself not remembering the right things, there's lots of book bookmarks for you to go back and, and

[00:57:28] Andrew: check out.

[00:57:29] Andrew: I really

[00:57:29] Andrew: liked your analogy there. Number two is like, what one to three books would you recommend? everyone read? And don't say like

[00:57:36] Andrew: seven habits of highly effective people and like

[00:57:38] Andrew: some like

[00:57:39] Brian: One book that I have read and love and, you know, one of my teachers that highly informed me in a very short, quick moment, this particular gentleman was around for only, few years of my life. And he recently passed, actually right around this time period. In fact, today might be today or yesterday, I think was his leaving a year ago. And that's malama, Patrice Soma. And I would highly recommend checking out his book, the Healing Wisdom of Africa.

[00:58:03] Brian: It is a brilliant lens of humoring. If you wanna see how some people do it on this planet and do it very effectively check this book out. it's quite astounding. so that would be the one book.

[00:58:15] Andrew: , that sounds awesome and it sounds very unique, so thank you so

[00:58:19] Brian: Mm-hmm.

[00:58:19] Andrew: So the final question is, what does it mean to you to be better than Rich?

[00:58:24] Brian: I love that. It's a great question. It's a gratuitous plug at the same time.

[00:58:27] Andrew: That's what I was going for.

[00:58:30] Brian: It's such a good title. I love a good name. So I love Better Than Rich. I think it's brilliant. better Than Rich is, I think it's great because I think people have as with many words, they have a particular, it's like, well, what do you mean by rich?

[00:58:45] Brian: Right? And so I think a lot of people fall into the category of like, well, you know, rich, like loaded lots of money in the bank, you know, or in, the various ways that you can have money. and I know because I know you, that the way that, you are stating that is that, what would be above and beyond just the money.

[00:59:02] Brian: Like, you know what, and in fact, what does Rich mean? So you're actually in by stating better than Rich. You're making a statement, you're ask, you're actually asking a question as well.

[00:59:10] Brian: So I love it.

[00:59:11] Brian: So to me, better than Rich is, You didn't have all the money in the world, and you woke up every day so excited and thrilled at the potential of what that day could be. And you went to bed just like, oh my God, I'm gonna sleep so hard tonight. Like, physically, you're just like, I feel my body. I like worked hard. And emotionally you feel like s just spent, but in the best of ways. You know, mentally you're just like, I, I can't think another thought. You know? And that, that to me is like better than rich, you know?

[00:59:50] Brian: And then a life live like that in today's world, like yeah, you're gonna have money in the bank. Yeah. You're gonna have customers and clients like, yeah, you're gonna have whatever it is that you want. Because the obvious attraction of someone who has and is living that level of life. Everyone's gonna want to say like, dude, what are you doing?

[01:00:10] Brian: Like, excuse me, ma'am, who are you? And how can I get in touch with whatever it is that you're in touch with? So to me that's better than Rich. It's just like the day lived so well that you don't really think so much about, you know, what happened yesterday. That, and of course, contained within that is, a lot of things that people are telling us that we ought to do, which is be here, be present,

[01:00:32] Brian: et

[01:00:32] Brian: cetera.

[01:00:32] Andrew: No disrespect to any of my previous podcast guests, but that might be my favorite answer to that question. So thank you so

[01:00:38] Brian: thank you.

[01:00:38] Andrew: This was super fun. One more time, remind people were, they can find you and, learn more.

[01:00:43] Brian: Thanks so much. So physically we're in Asheville, North Carolina and we operate a practice one day a week called the Sanctuary at Nourish and Flourish. You can find us online@nourishflourishnow.com and you can find us on Instagram and Facebook at Nourish Flourish now as well. And again, that will all be changing to genius frequency, but we'll leave trails so you'll know.

[01:01:07] Andrew: you'll you'll get the breadcrumbs from the universe and from the

[01:01:10] Andrew: algorithms.

[01:01:11] Andrew: so well well, hey, this was so profound listener. If you enjoyed this episode, we have ask of you. We would love for you to share this with a friend or to give us a rating and review on Spotify or iTunes or wherever you're listening to this.

[01:01:24] Andrew: Until next week. Remember to leave today better than you founded. We'll see you then. Thanks. Bye.

About Google Ads

The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.

See all 505 episodes of Google Ads →

Book a 30-minute strategy call