Episode 296
Identify Your Accurate and Achievable Goals With THIS Calculator
“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return.
Show notes
“You can’t manage what you can’t measure.” But if you’re measuring the wrong thing, then you’re only hurting your ability to grow. That’s why we always say ROAS is not a good indicator of success. It doesn’t tell you all the areas where your money showed a return.
The ONLY way to achieve true growth is to have a holistic approach to marketing. And you start by having a holistic approach to measuring, and using the right metrics to determine your goals. We developed a calculator to do just that.
Use this calculator to find out your accurate and achievable goals based on your own numbers.
Check out the calculator here to Define Your Goals The Profitable Way: https://sol8.com/
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on Amazon here: [00:00:11] John: If your agency is asking you what your ROAS goal should be, you have the wrong agency. What I mean by that is ROAS is a fairly poor way of measuring the campaign success. It doesn't tell you if it's brand traffic, non brand, cold, warm, new, repeat, referral, omni channel. It doesn't tell you anything but that I spent money and something happened. [00:00:28] John: Which seems like a good idea, but it's not the way to measure. Growth. You need to understand your customer cost. How much is acquired a new customer? How much do they spend with you every 12 months? How often do they repeat? What is the average order value? what is the attrition rate of those people? [00:00:44] John: Do they leave after a certain amount of time? Are you on a subscription service? Those are the questions that you should be going through or at least identifying first before hiring an agency. We've actually developed this calculator to help you do exactly that. Now it's not going to get us 100 percent of the way there, but it's going to allow us to have a much more educated conversation about your specific needs and strategy. [00:01:03] John: So please test the calculator, see if it works for you. See if you can identify something that might be a little bit closer to your goals and maybe even compare that against your own Google ads account and say. Are my goals in line? Are my campaigns working towards the goals my specific unique business needs? [00:01:18] John: So go ahead. Give it a try. The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.Full transcript
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