Episode 412
How to Analyze PMax Data and Asset Groups (Mike Rhodes' Script)
Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.
Show notes
Want to find out why your asset groups aren’t working? Glen shares how to use microscripts to leverage granular asset group data and analyze performance trends to measure impact and identify opportunities––so you can put different asset groups together and make them work.
Learn how to structure your asset groups around winning keyword themes and fine-tune your existing campaigns in this episode.
00:00 - Introduction
01:07 - Systematic approach to Performance Max optimization
02:28 - Leveraging granular data for insights
03:35 - Asset group structuring and keyword themes
10:35 - Optimization tactics and testing
11:14 - Analyzing performance trends and improvements
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