Hacking Performance Max and Optimizing Your Campaigns

[00:00:00] performance max is freaking amazing google is telling us what audiences are working best for our products and services independent of the audiences we're targeting google is telling us additional audiences outside of the audiences we've chosen to target that are performing for our products so we can create asset asset groups target specifically for those audiences it's unbelievable i'm going to show you what i mean so we have this campaign that we're running for a client the client sells a shelf stable food product as much as i can say they they sell a food product that will last a very long time um in their insights section inside of performance max you'll see two new audience segments this is brand new by the way like we just we just started for them google gives us green living enthusiasts checks out makes sense here's one i was excited about boating and sailing enthusiasts of course i never even would have

[00:01:01] freaking considered it but a client we were going after people that were um you know uh disaster preparedness type folks however uh somebody that's into boating and sailing is gonna need food that lasts a really long time and is in containers that are you know waterproof and those types of things and and i'm honestly shame on me for not even thinking about that but that's the beauty of performance max is as you're pushing out um your marketing google starts to identify the audiences that are working for you and then it's incumbent upon you to go and create an asset group specifically for that audience it's a it's unbelievable i've never seen anything like this of course in the past we've seen and not just google other ad mechanisms show you of the audiences that you've selected which audiences are performing better i've never seen a marketing mechanism tell me new audiences that are performing and

[00:01:49] provide now we've had suggested audiences in the past but it's always been like you know test it and good luck with you that and it's probably not gonna work this shows in real time based off of who's already purchasing what audience they're in and where we need to start putting our muzzle it's amazing it's unbelievable i'm so happy so excited um if you're running performance max campaigns and you're seeing audience insights i'd love to hear your feedback because i'm seeing google get like crazy granular and how specific is that by the way like that is not a zoomed out boating and sailing enthusiasts like that is a that is it's it's damn near as niche as you can frickin get uh and they make up 30 of our conversions so anyway super cool and as i see this audience it starts to give it gives me ideas for other audiences that would be perfectly applicable for this client that i'm just not targeting yet so

[00:02:40] it's awesome to see google go audience based i just think the sky's the limit here as far as what we can do strategically i'm really excited about it thanks for watching i'll see you tomorrow wait before you go i'm constantly looking for amazing people to come join our team so if you're passionate about google ads and you're passionate about customer success please go to solate.com forward slash apply and we'd love to see you as a part of the solutions 18. also if you like this

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