Episode 435

Guide to Meta Ads Targeting | Part 2

· 12:14 · Host: Solutions 8 team (rotating strategists)

Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.

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Show notes

Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.

In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency.


If you haven't watched Part 1 yet, you can watch it here:   

 • 🎯 Guide to Meta Ads Targeting | Part 1  


Related videos:

🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:   

 • 🔥 Meta Ads Top-Level Traffic Strategy...  

🚀 Meta Ads Campaign Structure | Part 1:   

 • 🚀 Meta Ads Campaign Structure | Part 1  

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:   

 • 🚀 Meta Ads Campaign Structure Part 2:...  

🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:   

 • 🚀 Meta Ads Campaign Structure Part 3:...  


0:00 Intro

0:12 Guide to Meta Ads Targeting Part 2

4:47 Behaviors and Demographics

8:59 Broad

10:19 Advantage+ Shopping Campaign



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About Google Ads

The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.

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