Google Ads Success From Performance Max to Standard Shopping

Joshua [00:00:11] It's insane. 2

[00:00:11] this is a really good account on a big transition away from 3

[00:00:14] PMX to standard shopping. 4

[00:00:15] What we're going to be doing is take a look at what standard shopping did. 5

[00:00:19] At a certain timeframe, comparably to what did PMAX do during 6

[00:00:23] the similar or same timeframe. 7

[00:00:30] Hey, how's it going everyone. 8

[00:00:31] This is Josh over here at Solutions Aids. 9

[00:00:33] I am a client manager, and today we're going to be talking about a transition 10

[00:00:37] away from PMAX into standard shopping. 11

[00:00:40] And we're not only going to show you the in app numbers, but we're also 12

[00:00:42] going to show you the backend numbers. 13

[00:00:44] where he's actually getting out of it, what his revenue is for 14

[00:00:46] some customers and go from there. 15

[00:00:48] But a big disclaimer here. 16

[00:00:50] Is this guy is very seasonal. 17

[00:00:52] He sells a lot of fertilizers, garden supplies. 18

[00:00:56] he starts ramping up in March. 19

[00:00:58] Then around summertime, like May ish, he starts to be fully 20

[00:01:00] optimized for conversions. 21

[00:01:02] Everyone's buying. 22

[00:01:04] And then around October, November, he starts dying off because no one 23

[00:01:07] wants to be outside when it's cold. 24

[00:01:09] So that's the disclaimer there. 25

[00:01:11] We don't want to look at month over month and say, standard 26

[00:01:13] shopping is doing really good. 27

[00:01:15] That's because we're scaling and we're going to the busier season or we're 28

[00:01:18] going to be doing is take a look at what standard shopping did at a certain 29

[00:01:22] timeframe, comparatively to what did PMAX do during the similar or same timeframe. 30

[00:01:27] So right now, I have December 20th and 10th, March 10th selected. 31

[00:01:31] So that's when we switch away from PMAX into standard shopping. 32

[00:01:35] And I'm comparing that to the previous year's numbers of what PMAX did. 33

[00:01:38] And right off the bat, you can see we're spending 26 percent less or 7. 34

[00:01:42] 4, compared to 10 K from last time. 35

[00:01:45] So that's a 26 percent difference. 36

[00:01:47] And you can already see, the conversions are a lot more 351 compared 37

[00:01:52] to 302, 16 percent change on that. 38

[00:01:54] CPCs are down by 30 and the rose is down up by 39%. 39

[00:01:59] So it's pretty drastic change of this year's numbers versus last 40

[00:02:03] year's numbers inside Google ads. 41

[00:02:05] But we want to make sure is top of the line shopping 42

[00:02:08] really, there's no brand in it. 43

[00:02:10] We want to make sure that it's all cold traffic in there. 44

[00:02:13] So we could see that, that is. 45

[00:02:15] Only cold traffic as much as possible. 46

[00:02:18] We don't want to have any brand in there or brand terms. 47

[00:02:20] It can inflate that row as so what we're going to be taking a look at 48

[00:02:24] is Pmax right here, the same thing. 49

[00:02:26] It doesn't really show brand a whole lot. 50

[00:02:28] Maybe there's right here, wine or some odd conversion here and there for. 51

[00:02:35] But the only issue or the big issue with PMAX sometimes is you 52

[00:02:39] can't control all the levers. 53

[00:02:40] your display remarketing or remarketing in general, you can't really separate that 54

[00:02:45] out like you can with standard shopping. 55

[00:02:47] So that's the big issue with PMAX is you're pulling all the levers all at 56

[00:02:51] once, letting the floodgates open. 57

[00:02:53] And you can't separate out that cold traffic. 58

[00:02:56] You can't do a standard shopping. 59

[00:02:57] So big difference with that is this is way more controlled than Pmax. 60

[00:03:03] I could increase or lower the budget on just that cold traffic and make 61

[00:03:06] sure that I'm not remarketing as much, let him remarket on his email list. 62

[00:03:11] And that's what I'm letting him do right now. 63

[00:03:13] And it's working out very well for the client. 64

[00:03:15] So we're not wasting as much budget on, spending X, Y, Z. 65

[00:03:19] So let's say they come in the first time, they're convert and then they 66

[00:03:22] want to come back in and we're spending, five or 10 for that person and come 67

[00:03:26] back for remarketing them on PMAX versus, something that could be like 68

[00:03:29] 2 cents on the email side of things. 69

[00:03:31] So just keep that in mind. 70

[00:03:33] But take a look at the back end numbers, same timeframe, 20th to 10th. 71

[00:03:37] He is 18 percent more in turtle cells. 72

[00:03:41] So not only is he spending less, 26 percent less during that timeframe, he's 73

[00:03:46] also making more money in total cells. 74

[00:03:48] He has 17 percent more conversions, on his site. 75

[00:03:52] And also the biggest kicker here is he has 13 percent more first time 76

[00:03:56] customers than he did before last year. 77

[00:03:58] with first time customers is first time revenue. 78

[00:04:01] The big indication of, yes, I can keep scaling this more and more. 79

[00:04:05] So we want to see, okay, we're going to start catching up to 80

[00:04:08] budget what we did last year. 81

[00:04:10] So really hard scaling right now. 82

[00:04:12] we're about 9 percent away from what we're spending before. 83

[00:04:15] So we're spending about 3. 84

[00:04:17] 7 compared to 4. 85

[00:04:17] 1 for the last 30 days. 86

[00:04:20] And we're making about 23 percent more conversions than before. 87

[00:04:26] take a look at the last 30 days on the backend 17 percent more total sales. 88

[00:04:30] And the big thing here is, holy crap, 23 percent more first time customers 89

[00:04:36] from this year versus last year. 90

[00:04:39] So big difference there is yes, we're even scaling up and we're doing 91

[00:04:43] better this year than last year. 92

[00:04:46] And I think this client is going to be killing it and his busy season. 93

[00:04:49] So I'm thinking maybe even double the budget, have doubled the 94

[00:04:53] performance, have doubled the revenue. 95

[00:04:55] And whatnot. 96

[00:04:56] So this client is huge indications already or early indications of yes, scale this 97

[00:05:02] as hard as possible, and see what comes out of this, during the busy season. 98

[00:05:06] So maybe I'll have another video of you guys, coming in on, after the busy season, 99

[00:05:10] during busy season, give you guys update on this account and then go from there. 100

[00:05:14] But yeah, super excited. 101

[00:05:16] Take a look at the first time orders and compare it to customers. 102

[00:05:20] You can see that. 103

[00:05:21] the first order date for the last 30 days is two 17, comparatively to, 104

[00:05:27] last year's truth being access one 80. 105

[00:05:29] So you can see that the 37, customer change, from this later to last year. 106

[00:05:33] like I said, really good indications of scaling this guy up. 107

[00:05:38] And as you can see here, if I take off that a little bit more clear, can I 108

[00:05:42] see we start to, Do the cost on here. 109

[00:05:46] It's see the budget is we are starting from 77 and now we're up to 216. 110

[00:05:52] So we're really hard scaling this as hard as possible. 111

[00:05:55] Like I said, we're going to go past his budget from before. 112

[00:05:58] See where we're at. 113

[00:05:59] And if we're doing better than before, which I think we will be. 114

[00:06:02] we're going to scale even more and more until we hit a wall to 115

[00:06:05] where our performance doesn't make sense to where he's spending 116

[00:06:09] his budget from last year to now. 117

[00:06:10] So I don't know this guy, it's insane. 118

[00:06:13] this is a really good account on a big transition away from 119

[00:06:16] PMAX to standard shopping. 120

[00:06:18] And we're going to see, like I said, this year, I think it's going to be super big 121

[00:06:22] for this guy if the market doesn't crash, so let's see how things work out with 122

[00:06:26] this guy and go from there, but we'll see. 123

[00:06:28] Other than that, that's basically it for you guys. 124

[00:06:31] until next time