Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs

[00:00:00] if you're working with a legent account that has really high cpcs is there a strategy that you defer to to bring the cpcs down on a new campaign if you're using if you're working with a Leen account that has really high cpcs is there a strategy that you defer to to bring the cpcs down on a new campaign yep I always run the the tcpa at a high tcpa uh setting and ma clicks dual strategy at the same time it's it doubles the amount of volume for 20% more spend and then teaches that tcpa campaign really quickly and drops the overall CPC by about 40% got it okay Max clicks and tcpa and that's even like a brand new campaign no data right out the gate okay yeah we just did this last week and we're at 45% more lead flow for three% Less cost cpc's dropped a bunch because you average out it's almost like you know portfolio diversity like kind of buying down the average so you get for a, bucks you get 100 clicks for 200 bucks you

[00:01:04] also get 100 clicks in Max clicks so the overall CPC is drop but that Max clicks are all the people because an automated bidding strategy is going to buy conversions and doesn't know what to buy them for so in the beginning I don't necessarily work on buying conversions I set up a buy conversion campaign at you know four fifths of the budget but then the max clicks campaign at one fifth of the budget is Flowing all of the same amount of traffic in that is teaching where those conversions are going to be coming from so you want to teach the algorithm soon otherwise you're just going to be spending ungodly amount of money you know buy trying to buy conversions in a campaign that doesn't know what to even cost for a conversion right okay okay yeah that makes sense because I have an account here they're not like a trouble account yet but they're a new account um and they're in the roofing space and like

[00:01:48] I'm trying to bring down the cpcs here can you see my screen uh yep yeah so they had someone else managing the account um from you know June to August and this was a previous campaign that they were running so like roofing company on phras Match was getting an average CPC of $6.20 which is awesome for for that term but then coming into kind of like end of August into September our average CBC is skyrocketing I think even the last two weeks it's somewhere you're like $50 cbcs um in the exact same campaign so I also started another campaign um and I'm looking at cpc's that I have it on manual but they're at about $15 so I'm just trying to get back down to what that previous um campaign had um in any way but yeah they only have a $3,000 budget so spending anywhere above $15 a click is gonna just kill the account yeah yeah I would say that running that strategy I I for especially for a brand new campaign that's that's

[00:02:52] the best thing that I've ever done it's kind of like now my go-to strategy for new and and old uh old accounts yeah anything leion search based has been a godsend okay awesome I'll do that and sorry if I missed this but do you did you go over that in a Erse Google yeah call okay I'll just watch that recording then yeah it's the I forget what it's called like a dual prong strategy or dual prong approach or whatever it is but yeah it's it's very very very effective awesome okay I'll check that out cool all right well here's a question for you I'm I've actually been running a test with doing the same thing search campaign not shopping search campaign um starting at low cpcs optimizing for you know tickling a feather whatever it doesn't doesn't really matter what it is