Episode 14
Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max
With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax…
Show notes
With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax campaigns by modifying your funnel marketing strategies.
A full-funnel approach to marketing has been difficult in Google Ads since the platform typically focuses on the bottom of the funnel.
Now with Performance Max campaigns, Google Ads can be used throughout the entire marketing funnel - starting from brand awareness.
But, this doesn’t mean you should put all your funnel marketing strategies to bed. Rather, you’ll just need to modify them for Performance Max optimization.
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🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q
Collin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More!
The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
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🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
Apply here: https://sol8.com/apply/
💯The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
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The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.About Google Ads