💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts

[00:00:00] How do meta ads impact my overall, uh, e-commerce performance? Yeah, I mean, uh, meta can be very powerful.

[00:00:15] How do meta ads impact my overall, uh, e-commerce performance? Yeah, I mean, uh, meta can be very powerful. Uh, you know, it can, uh, of course, um, increase, uh, your traffic, increase your, your order. It, it kind of boost, uh, the search, uh, volume, especially the branded search, uh, for Google. Uh, it can help with remarketing.

[00:00:39] Um, so it's really a powerful, uh, platform. Uh, it, it's often. Sometimes it won't get the credit, but sometimes it can be the first touch for, uh, someone to discover, um, the, your brand and then purchase later on Google or in directly or any other way. So, uh, usually meta, meta has a, a large impact. Not all business, but most business do see a big lift in, uh, using meta just because, uh, the algorithm is so powerful and there's so many people on.

[00:01:08] Uh, Facebook, Instagram, and their other platform that, uh, it's a really, uh, it's usually one of the main, uh, platform for, uh, for most businesses. Yeah. Okay. Uh, okay. Thank you. Next one is, um, how can I conduct my own test to determine the, uh, true impact of meta on my Google Ads performance? I guess my, the easiest thing would be to, uh, completely pause, pause meta for like a week or two and see if you, uh, how, how much brand search volume, um, you get.

[00:01:45] If you see a drop, then that means probably meta was fitting some of the brand branded search. You can look at your, uh, ROS on Google, on Google. Just again, your overall, um, revenue, how it's, uh, being affected on your, uh, business. So, um, yeah, either like pause, uh, meta or, or, or do a big, uh, jump, maybe double your budget or something like that.

[00:02:09] Uh, make sure it takes, it has time to optimize and then see how it, um, how, how your branded search volume, uh, go up. Uh, once you raise your budget. Then, um, yeah, your branded search is what I look at on Google. Yeah. Okay. And the last one is, uh, this is a question based on the, the last video, uh, about prospecting and remarketing.

[00:02:35] So, is prospecting and remarketing still relevant for lead generation accounts? I'd say yes. Uh, it's often less effective than e-comm. I think it's worth, uh, trying, at least you can try, you know, all your, um, middle funnel, all your warm audience. Um, so all your followers, video viewers, uh, engagers, uh, emails.

[00:02:57] Site viewers. All, all the warm s you can, you can try this, or just the recent people that just engaged with the page in the last, uh, few days, or visited the website or opened the form in the last seven days or so. But, uh, often, uh, lead gen, uh, will, uh, remarketing will, uh, be less effective or will not work.

[00:03:17] So don't be surprised with that. Uh, I think the main reason behind that is that it's less of a big, uh, of a big decision to just, you know, fill out the form versus, uh, taking out their credit card and purchasing, uh, something. So it's more like a first visit. And there's, um, sometimes people make their, their decis decision quicker.

[00:03:36] Uh, but, um, yeah, also some, um, you know, meta will do some remarketing by itself, uh, which you're prospecting with lead gen. Uh, so, you know, there's some, uh, you can look at your frequency, uh, to see how much, uh, remarketing is, is happening even on your, uh, prospecting lead gen. So that's something to keep in mind.

[00:03:56] I would say give it a try, but, um, don't expect to have, uh, phenomenal results, uh, with it. Like you can get in, in eComm.

[00:04:16] I don't want you to have to go through the work to do this, but do you have an idiot's guide to like L zero, L one, L two, L three?