Amplafy Media Book a 30-minute strategy call
Menu Close

Episode 471

Digital Marketing Basics Part 2: Understanding Return on Ad Spend (ROAS)

· 11:14 · Host: Solutions 8 team (rotating strategists)

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating…

Play this episode

Subscribe: Apple Podcasts · Spotify · Episode page on Captivate · RSS

Show notes

Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

Watch Part 1 here:

✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:   

 • ✅ Digital Marketing Basics Part 1: Un...  


Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:  

 / usama-khan-mk  

Colby Doyle:  

 / colbycdoyle  

Glen Wilson:  

 / glenmwilson  


Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:   

About Google Ads

The Google Ads Podcast is the tactical command center for people who live inside Google Ads. Brought to you by Solutions 8, one of the world's leading PPC agencies, each short, no-fluff episode turns real client spend into what's-working-now guidance — Performance Max, bidding, creative, tracking, and the AI shifts rewriting paid search — so you can turn ad spend into profit, three times a week.

See all 505 episodes of Google Ads →

Book a 30-minute strategy call