Episode 18
Did Google Lie to Us About How Audience Signals Are Used in Performance Max?
Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and "best"…
Show notes
Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and "best" practices, filter them accordingly. It's still You vs Google, and Kasim proves it in this episode.
References:
Google shares deeper insight into audience signals in Performance Max campaigns by Greg Finn of Search Engine Land:
https://searchengineland.com/google-s...
Tweet on Performance Max Audience Signal: https://twitter.com/adsliaison/status...
Google's ads product liaison, Ginny Marvin, on Twitter: https://twitter.com/adsliaison
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