Episode 381
CallTrackingMetrics Integration with Google Ads and Google Analytics 4
You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.
Show notes
You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.
This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode.
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 2024
2:11 Parameters
4:36 Configure CTM: Buy Numbers
9:58 Buying two numbers
14:57 Tracking code installation
19:11 Create conversion action on Google Ads
25:21 Create automation trigger in CTM
28:37 Integrate CTM and Google Ads
33:32 Setting workflows
38:59 Setting values: activities, scores, activity time
44:37 Integration for an individual
47:13 Connecting CTM with GA4
49:44 Putting the tracking code on the website
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