Building a Marketable Brand & Running Campaigns for a Brand That Lasts

If you want to build a successful brand that lasts, but you don't know where to start, John is here to help!

In this episode, John talks about branding- how you can build a marketable brand, and how you can use brand campaigns and other methods of advertising to create an effective marketing strategy.

Watch this video to learn more about:

- Building a brand

- How you can identify the campaigns that can work for your brand

- Running Google Ads campaigns for brand awareness

- Understanding the marketing funnel and what campaign types work best for each level

Related resources:

The Top Down Funnel & Mastering Google Ads With Kasim Aslam And John Moran Of Solutions 8: https://www.digitalmarketer.com/podca...

The Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k

The Importance of Brand Campaigns With Performance Max: https://sol8.com/brand-campaigns-with...

5 Key Advantages to Bidding on Brand Keywords: https://sol8.com/5-key-advantages-to-...

0:00 Intro

0:39 Building a Marketable Brand & Running Campaigns for a Brand That Lasts

3:41 The bottom-up funnel

9:06 Do you need to move up the funnel?

12:57 Moving up to the middle of the funnel

17:04 Work with the best Google Ads agency on the planet

18:01 Campaign types for each level of the marketing funnel

Catch Glen and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

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Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

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👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

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